AI Governance in CX: From Output to Business Impact

THE INSIGHT: AI HAS REMOVED THE COST OF PRODUCTION. IT HAS NOT REMOVED THE COST OF GETTING IT WRONG.

Most product and technology teams have adopted AI in some form. Most are producing more than they were a year ago.

And yet, the quality gap between companies is widening, not closing. More output. Less signal. Roadmaps misaligned to actual business objectives. AI-generated work that looks finished but does not move the metrics that matter.

This is not a tooling problem. It is an execution and governance problem. The organizations getting real value from AI are not the ones with the best models or the most tools. They are the ones that have built the systems, the discipline, and the governance to control what AI produces and how it connects to business outcomes.

This session is about how to build that.

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THE PROBLEM MOST ORGANIZATIONS ARE NOT TALKING ABOUT

The dominant conversation about AI in product and CX is still focused on capability. That conversation is largely settled. The harder conversation is about what breaks when AI scales inside an organization without the right execution systems in place.

Teams can now ship in days what used to take months. Without outcome governance, they are shipping the wrong things faster and discovering it later at greater cost. AI-generated output proliferates without evaluation systems. Functions stay siloed while AI requires them to operate as a single integrated system. Mistakes compound. Drift from original business intent accelerates.

This session is about how to rebuild the execution and governance layer that makes AI delivery actually work.
In this session we will cover:

→ Shifting from output-driven delivery to outcome-governed execution

→ Preventing AI slop through structured governance, not design preference

→ What governed AI-enabled product and design workflows look like in practice

→ When a skill is enough, when you need an agent, and when an orchestrator makes sense

→ How product analytics closes the outcome loop and keeps delivery honest

→ How enterprise organizations are embedding AI into governed delivery systems

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THE SPEAKERS

Jeremie Tisseau | Chief Design Officer, Seven Peaks Software Jeremie has 20 years of experience delivering digital products for enterprises across Southeast Asia, including Mastercard, Agoda, Prudential, TTB, SCB, and J.P. Morgan. He will cover what governed, outcome-oriented AI-enabled delivery looks like from the product and CX side — connecting business objectives to the execution systems that reliably produce them.

Andy Watts | Head of Design, Seven Peaks Software Andy leads product design at Seven Peaks and has spent the past 18 months rebuilding the team's discovery and delivery workflows around AI. He will walk through what changed in practice: the governance model, the evaluation structure, the tooling, and the lessons from applying this on real enterprise engagements.

Third speaker to be confirmed [Coming soon]

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WHO SHOULD ATTEND
This event is designed for business leaders and senior practitioners responsible for product direction, digital delivery, and customer experience outcomes — particularly those navigating how to extract measurable business value from AI investment at scale.

The content is pitched at the level of decision and investment. It assumes familiarity with digital product delivery. It does not assume technical AI expertise.

Relevant roles include: Chief Digital Officer, Chief Product Officer, Chief Technology Officer, VP Product, VP Design, VP Engineering, Head of Digital, Head of CX, Head of Product, Head of Design, Product Director, and senior leaders in digital strategy, product management, and technology governance.

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CURATION AND LOGISTICS
Location: Seven Peaks Software, 5th Floor, East Wing, The PARQ, 88 Ratchadaphisek Rd, Bangkok 10110 Google Maps: [link placeholder] Dress Code: Business Casual
Note: We reserve the right to cancel registrations that do not align with the goals and target audience of this session. Thank you for your understanding.

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ABOUT SEVEN PEAKS
Seven Peaks is a senior-led digital execution partner helping organizations design, build, modernize, and scale digital platforms. With over 200 practitioners across 30 nationalities, the team works at the intersection of product design, engineering, data, and AI.

Headquartered in Bangkok with operations across APAC and Europe, Seven Peaks works with enterprises on digital products, cloud platforms, data systems, and AI-enabled applications across financial services, insurance, retail, healthcare, telco, and energy.
Seven Peaks combines engineering expertise with product-led delivery to translate digital strategy into reliable production systems.

Learn more at www.sevenpeakssoftware.com

Event Venue & Nearby Stays

7 Peaks Software, The PARQ, Khlong Toei, Thailand

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