About this Event
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Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This workshop explores the practical application of AI in modern marketing while strengthening the leadership skills required to succeed in digital environments. You will learn how to apply AI tools for content creation, campaign planning, analytics, and customer engagement—without the need for any technical background.
Alongside hands-on marketing applications, the course focuses on leading teams through digital change, encouraging innovation, and making confident, data-driven decisions. The session emphasizes real-world workflows and actionable strategies that can be applied immediately.
Learning Objectives
By the end of this course, you will be able to:
- Understand how AI is reshaping marketing workflows
- Use AI tools to improve efficiency and creative output
- Make informed, data-driven marketing decisions
- Design customer-focused personalization strategies
- Lead digital teams with clarity and confidence
- Develop a practical AI adoption and leadership development plan
Target Audience
- Marketing managers and digital strategists
- Team leads and business leaders
- Brand, campaign, and content professionals
- Entrepreneurs and innovation teams
- Professionals seeking to enhance marketing outcomes using AI
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Why Choose This Course?
Marketing is evolving rapidly, and success now requires both AI capability and strong digital leadership. This course shows how to combine strategic thinking with AI-driven execution to improve performance, creativity, and decision-making. You will leave with practical workflows, leadership approaches, and a personalized action plan that can be implemented immediately in your organization.
📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]
Agenda
Module 1: Understanding AI in Modern Marketing
Info: • What AI can and cannot do in marketing
• Trends shaping digital customer behavior
• The shift from manual execution to assisted intelligence
• Icebreaker Activity
Module 2: Practical AI Tools for Marketing Workflows
Info: • AI for research, content creation, and messaging
• Streamlining campaign planning and reporting
• Improving daily marketing efficiency
• Activity
Module 3: Customer Experience & Personalization
Info: • Using AI to segment and personalize communication
• Enhancing engagement through adaptive content
• Creating consistent multi-channel experience
• Role Play
Module 4: Data-Driven Marketing & Decision Making
Info: • Turning marketing data into actionable insights
• Measuring campaign performance intelligently
• Predictive thinking and optimization loops
• Case Study
Module 5: Marketing Automation & Scaling Strategies
Info: • Automating repetitive marketing workflows
• Reducing manual tasks and improving speed-to-market
• When automation supports vs. harms customer experience
• Simulation
Module 6: Digital Leadership & Team Enablement
Info: • Guiding teams through AI adoption and workflow change
• Building digital confidence and collaboration
• Encouraging innovation and responsible use
• Group Brainstorm Activity
Module 7: Strategic Action Planning
Info: • Identifying high-impact AI opportunities in your organization
• Setting realistic next steps for adoption
• Creating metrics for improvement and leadership growth
• Action Plan Review
Event Venue & Nearby Stays
Regus - Sydney, Balmain, Australia
AUD 525.44 to AUD 631.32
