About this Event
AI for Go To Market (GTM) is the place to be for all things artificial intelligence and marketing! Join us at the Durham Armory for a day filled with insightful sessions, hands-on workshops, and networking opportunities. Whether you're a seasoned marketing pro or just dipping your toes into the world of AI, this event has something for everyone. Don't miss out on this chance to learn from industry experts and stay ahead of the curve in the fast-paced world of marketing technology. See you there!
Agenda
?: 09:00 AM - 09:10 AM
Welcome
Host: Mark Hinkle
?: 09:10 AM - 10:40 AM
Building Organizational AI Competency
Host: Greg Boone
Info: A hands-on framework for developing AI readiness across leadership, teams, and systems. Learn how to align culture, capability, and execution for sustainable adoption.
?: 10:40 AM - 10:55 AM
Break
?: 10:55 AM - 12:25 PM
Rewriting the Marketing PlaybookHow to Lead with Clarity and Make AI a True Ad
Host: Marc Sirkin
Info: Marketing isn’t broken—the way we lead it is. Marc shows how to make AI practical, measurable, and transformative—without over complication or hype.
?: 12:25 PM - 01:10 PM
Lunch
?: 01:10 AM - 02:40 PM
Practical Power Tips to Enhance Your GTM
Host: Mark Hinkle
Info: Mark provides tactical approaches to applying AI across sales, marketing, and RevOps—automating content creation, analytics, and decision-making at scale.
?: 02:55 AM - 03:25 PM
AI Shark Tank – Bold Debates on the Future of Intelligence
Host: Greg Boone
Info: A rapid-fire, interactive panel where instructors debate how AI is reshaping marketing, sales, and creative work.
Topics include:
SEO vs. AEO: Is Search Optimization Over?
Content Creation: Creativity or Computation?
AI Quality Control: Raising Standards or Multiplying Noise?
Sales Enablement: Reinforced or Replaced by AI?
Vibe Coding/Marketing: Why senior execs need to put their hands on this technology, now.
?: 03:25 PM - 05:00 PM
Q&A and Live Discussion
Host: Marc Sirkin
Info: This is your chance to pick the minds of some of the most advanced GTM experts in AI today.
?: 05:00 PM - 09:00 PM
Optional: All Things AI Networking and Meetup
Info: We will be having a networking session after this and 15 Ignition talks from members of the All Things AI community to discuss to spur excitement about our upcoming All Things AI event with over 4,000 people in Durham. If you'd like to attend just RSVP here so we can get an adequate headcount - https://www.meetup.com/all-things-ai-live/events/310492346/?eventOrigin=home_next_event_you_are_hosting
Event Venue & Nearby Stays
Durham Armory, 212 Foster Street, Durham, United States
USD 108.01 to USD 214.19
