AI as a Marketing Multiplier: Practical Training for Businesses

This training is for you if:

• You think AI could help you in your job, but when you use it you are unimpresed with the results.
• You feel left behind and in the dark about how to get started to use AI in a systematic way.
• You try other people's prompts and get results that feel off brand.
• You use it for fun, but cannot see how it could be useful for a business.

This training will give you the confidence and skills you need to get real, business-approproate results from the leading AI platforms in the market.

If you are a business owners, freelancer, or part of a marketing team who want to understand how to use AI to save time, boost creativity, and stay on brand, this course is for you.

You’ll learn practical, tested ways to integrate AI into your daily marketing, without the tool overwhelm.

By the end of the workshop, you’ll leave with a clear plan and the confidence to make AI work for your business.

All attendees will also receive a mini marketing audit to take away and action!

• What's possible with AI for business marketing - let's get excited about the possibilities!
• Small wins - how to identify areas of your marketing and operations that AI can actually streamline
• Real-world examples from businesses using AI effectively

Outcome:
You’ll understand where AI could fit into your business, so you can focus your energy where it delivers results.

• Fi’s recommended AI stack - the tried and tested tools for content brainstorming, creation, and design
• Using AI for effective research - Deep Research, Perplexity, Google Notebook LM
• Building AI Assistants - How to use AI for specific tasks while maintaining brand voice and consistency

Outcome:
You’ll walk away knowing which tools to prioritise and how to use them effectively in your own marketing.

• How to integrate AI into your weekly marketing schedule
• Optimising your site for AI search
• Content creation - achieving high quality, on-brand outputs every time
• Next steps: simple ways to keep learning and evolving with AI

Outcome:
You’ll finish the session with the understanding of how to build AI systems to support your business and a personalised plan to put AI to work immediately.

• A curated list of tried-and-tested AI tools
• Prompt templates tailored to your business type
• AI Agents that you can use straight away
• A mini marketing audit which covers brand awareness, social media, GEO/AI Search analysis and recommendations
• Best of all - the confidence to use AI ethically, creatively, and effectively!

Business owners, freelancers and marketing teams who want to:

• Save time and reduce marketing overload and stress
• Deliver quality work faster and more efficiently
• Improve consistency AND creativity
• Use AI without losing brand control

Event Venue & Nearby Stays

Cedar Court, Park Parade, Harrogate, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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