Name: AGC Talks | The Orientation Gap by Jason Jones
Start: 2026-06-18T17:00:00-05:00
End: 2026-06-18T19:00:00-05:00
Location: Jameson's Tavern

AGC Talks | The Orientation Gap by Jason Jones

Join us for an unforgettable evening of Networking, Motivation, and Sharing at Jameson’s Tavern in Saint Paul.
𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴
Arrive to meet new people, enjoy great conversations, and exchange business cards. Light appetizers and beverages are available.
𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻
Learn from Jason Jones as he delivers a TED-style presentation titled: “The Orientation Gap.”
You're working. You're networking. You're showing up. So why isn't it converting?
Most small business owners and independent service providers aren’t struggling because they lack skill, commitment, or hustle. They’re struggling because the way they were taught to talk about what they do, and the habits they formed getting there, are quietly working against them in every conversation.
In this talk, Jason Jones names the hidden mechanism behind one of the most common and frustrating experiences in small business: doing everything you're supposed to do, having conversations that seem to go well, following up, and still seeing very little turn into actual clients. Not because your offer isn’t good. Not because you need a better website or a sharper elevator pitch. Because the orientation underneath all that activity is pointed in the wrong direction.
Drawing on research from behavioral economics, organizational psychology, and hundreds of client conversations, Jason introduces a simple but powerful framework that reframes the business development challenge most small business owners face—not as a sales, confidence, or visibility problem, but as a perceptual one.
The service providers who build consistent inbound inquiry and referral-driven practices aren’t the ones with the most polished pitch or the biggest following. They’re the ones who see their market clearly and help the people they talk to do the same. This talk will make you look at your last dozen conversations differently. and give you something concrete to change in the very next one.
𝗦𝗵𝗮𝗿𝗲
After the talk, mingle with fellow attendees, discuss what you’ve learned, and set future appointments.
Venue
Jameson's Tavern – Bella Room
Steeped in history and community spirit, the Bella Room is a charming space perfect for shared celebrations and cherished memories.
𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗹𝗲𝗮𝗿𝗻, 𝗮𝗻𝗱 𝗯𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱. Members and Non-Members welcome to join!
𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥 𝗛𝗘𝗥𝗘: https://www.joinagc.com/event/642