This course has been designed to educate attendees that wish to learn how to choose which new services to offer, analyze the market.
About this Event

Empire Medical Training Advanced Practice Marketing Training will equip all attendees with the additional skills needed to effectively introduce their new services into a practice setting. Whether these new aesthetics procedures are being incorporated into an existing practice or started as a separate venture, the innovative business and marketing concepts introduced will guide physicians through the essentials of any successful business, allowing them to evolve without disrupting their current practice.

This course is designed to educate attendees on selecting new services, analyzing the market and patient population, and understanding potential clients to deliver optimal value. Your services define your practice, so prioritize their promotion and master the essential four points of marketing to achieve comprehensive success. Product, Price, Place, and Promotion—fundamental concepts studied in business graduate programs—have been tailored to fit within Empire's scope of services.

Having invested in your training, capitalize on its benefits both financially and professionally. Gain insights to enhance your practice and enrich your professional journey.

ADVANCED PRACTICE MARKETING - AGENDA

8:30AM–9:00AM
Registration.

9:00AM–9:15AM
Introduction by Empire Medical Training and Physician Instructor, Overview of Course (What you will learn), Review of Agenda/Objectives.

9:15AM-10:30AM
Review Setting Goals for your new services, current market environment for aesthetics, products or services you may consider, and in-depth analysis of each of the services that Empire Medical Training offers. Insights into capital costs, vendors, demand for services, and patient demographics.

10:30AM-10:45AM
Break.

10:45AM-11:15AM
Review national average pricing and pricing strategies employed by others in relation to the training received from Empire Medical Training. Understand how to properly price your services in competitive markets and packaging (bundling) of services. Review how other medical-aesthetic practices have structured their patient flow, facility layout, and possible organization charts for employees.

11:15AM-12:15PM
Part 1 – Marketing your Services: Learn the importance of a website and the various aspects of building a responsive website. Discuss the advantages of WordPress or HTML websites, as well as structuring the website properly to create on-site SEO for search engines. Understand the pearls needed to appear on the first page of Google for your key search terms, and grasp Google algorithms to stand out from competitors.

12:15PM-1:15PM
Lunch.

1:15PM-3:15PM
Part 2 - Marketing & Promotion: Review elements of a successful website (UX, CX, Anchor Text, Backlinks, Content, Blogs, Automatic Schedulers, and Video Integration). Detailed explanation of the purpose of social media and which platforms to pursue in relation to aesthetics, and tracking results. Branding your product, unifying messaging across all platforms, emails, and sales campaigns. The need for conventional marketing for internal patient acquisition, and successful conventional marketing materials used within a practice.

3:15PM-3:30PM
Break.

3:30PM-5:00PM
Review selling techniques, employee incentive programs, and the importance of retail. Discuss the logistics of setting up your practice, administrative and legal concerns to address. Examine pitfalls of consulting services and employing outside professional services (legal, SEO, website). Finance options through SBA and commercial lenders for funding and working capital requirements.

5:00PM-5:30PM
Questions and Answers.

Link: https://www.empiremedicaltraining.com/special-events/advanced-practice-marketing/