About this Event
Sign up for our unique workshop, and find out for yourself.
Over the course of a session, we'll introduce you to the key features of audio branding theory and practice, take you through a bit of history, and offer you an intriguing new perspective on some standard talking-points:
Emotional engagement – everyone wants it, but where can you find it?
Why should we test a sonic logo for recall?
How much repetition is enough – or too much?
Why should we care about brand 'fit'?
Should a brand melody be 'flexible'?
Are jingles coming back? Should we be afraid? Does a brand theme last forever? What could K*ll it?
A chance to challenge your own preconceptions, answer some burning questions, and get to the bottom of what's at stake in this hotly-debated field of modern marketing.
The workshop will be led by Jamie Masters, Adelphoi's Head of branding strategy
Check out his podcast series in association with Advertising Week (AW360) - https://www.adelphoimusic.com/news/view/the-adelphoi-music-podcast-collected
Event Venue & Nearby Stays
Adelphoi Music, 26 Litchfield Street, London, United Kingdom
GBP 0.00