About this Event
Setting Objectives
- Goal Setting: Identify SMART goals for the next 90 days.
- Priority Areas: Determine key areas of focus, such as sales, marketing, operations, and team development.
SWOT Analysis
- Strengths & Weaknesses: Identify internal strengths and weaknesses.
- Opportunities & Threats: Explore external opportunities and threats to inform strategic decisions.
Marketing Planning Part 1: Target Market & Positioning
- Target Market: Refine your understanding of your target audience, including demographics, psychographics, and buying behaviour.
- Positioning: Learn how to position your brand in the market to stand out from your competitors.
Strategic Planning Session
- Action Steps: Break down your overall business goals into specific, actionable steps.
- Timeline: Map out these actions across a 90-day timeline, with deadlines and milestones.
- Resource Allocation: How to set realistic expectations on your time, budget and personnel
Marketing Planning Part 2: Strategy & Tactics
- Marketing Strategies: Identify the key marketing strategies that will help you tp achieve your business goals
- Tactical Planning: Break down these strategies into actionable tactics, assigning timelines and responsibilities.
Accountability & Tracking
- Tracking Progress: Introduce tools or methods for tracking progress, including online project management software.
At the end of each session every attendee will also receive:-
- A FREE Business Gap Analysis tool
- A FREE Marketing Plan Template
- A FREE customised website audit with tips for improvements to take away
PLUS each attendee can choose from one of the following guides......
- How to integrate your email and Facebook campaigns
- How to Setup Google Optimize to run A/B tests on your Website
- Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads
- Setting up conversion goals in Google Analytics
- Launching a Guest-Blogging Link-Building Campaign
About Hayley
Hayley Koseoglu is an Award Winning Entrepreneur, Experienced Business Owner and Business Consultant and the Barnsley and Rotherham Chamber Vice President. She has been in business for over 16 years, Hayley's journey began at the age of 18 when she founded a commercial cleaning company (Crystal Clean Service Ltd). The business grew and became very successful employing over 100 people. She exited the business in 2016 but still owns it 100%. During her time in business she made lots of mistakes and now strives to help other business owners to avoid falling into the same potholes she did.
Her areas of focus are business improvement and growth. She looks at your purpose, and position and then works with you to create a clear plan of action to move your business forward. Hayley's experience and practical approach can really transform the way that you look at your business. She will reignite your passion and get you business operating in a more efficient, effective and profitable manner.
About Abby
Abby started her career in press advertising in1998 for the Doncaster Star and won a number of awards with the Sheffield Newspapers Group. Moving into Account Management in 2003, Abby was lucky enough to develop and implement marketing campaigns for a number of impressive companies, including Nissan, San Miguel, Johnson Matthey, Scotts and The WAbu Dhabi for the F1 launch. Working on these projects in London, Europe and the Middle East provided Abby with the skills, experience, and knowledge that she relies on today. Abby has worked on independent projects for the last decade and launched Valley Marketing in 2017.
Abby is an LCM certified Business Coach, with a Digital Marketing Certificate from Charted Institute of Marketing, Coding and Marketing Certificate from the BCS, The Chartered Institute for IT along with Certifications in Googles Ads and Analytics. Valley Marketing is a collaborative set up, working with SME’s, helping them to understand marketing and how to stay in control of a budget. Ensuring that their expectations are met with a real return on investment. As a self-confessed “Google Geek” she understands the importance of digital and the role it can play in the success of any business, but at the same time doesn’t unnecessarily complicate the strategy. Abby’s no-nonsense, jargon free approach means that marketing becomes clear and easy to understand.
Event Venue & Nearby Stays
Aizlewoods Mill Business Centre, Aizlewoods Mill, Sheffield, United Kingdom
GBP 15.00
