About this Event
77th Annual Steer at The Brown Palace Hotel & Spa
Join us for this unique and beloved time honored Denver tradition on January 20th from 11:00 am to 1:00 pm. This event will take place in our Atrium Lobby where our guest of honor is always the National Western Stock Show's Grand Champion Steer who joins us during our iconic Afternoon Tea. Known for making a grand entrance, the steer and his accompanying friend for the day will move afoot down a red carpet and into place to steal hearts during their time with us.
Safe and secure with handlers, the steers will be available to take pictures with up until 1:00 pm or until the steers decide they no longer want to be models, whichever comes first.
Key Information About This Event
- General Admission is Free but will require a ticket, which allows you an opportunity to take a picture with the steers.
- VIP Admission is $100.00, which allows you an opportunity to take a picture with the steers, plus provides you with a refined barbeque lunch and a signature Pendleton Whiskey cocktail to enjoy. A cash bar will also be available, also featuring Pendleton Whiskey cocktails. VIP Seating will be on the second-level, which overlooks our Atrium Lobby.
- General Admission will arrive through the 17th Steet entrance.
- VIP Admission will arrive through the Tremont entrance.
- No petting the steers. This is for safety reasons.
- Only one (1) photo per guest/group will be allowed. This is to help ensure as many guests as possible will have a chance to get a photo as well as to not overstress the steers.
- While most guests have always been able to take pictures with the steers, we cannot guarantee every guest will be able to take a photo. These are live animals that must be respected and handled accordingly.
- Due to the nature of this event, there will be no refunds.
Event Venue & Nearby Stays
The Brown Palace Hotel and Spa, Autograph Collection, 321 17th Street, Denver, United States