Choosing the right PPC platform for your business can be tough. Join the session for an overview of top PPC platforms to guide your decision
About this Event

Our Digital Power Hours are 60 minutes delivered virtually twice a month with a different specialist digital subject each session. We share our 27 years of working in the digital arena with you to help take your business to the next stage. View our website to see the full listings and feel free to sign up for as many as you like.

Google/Bing/Meta Ads can be a powerful way to reach your ideal customers in the right place, at the right time. Knowing how to leverage the paid platforms will not only bring you better results but save you from wasting time and money.

Define Clear Goals and KPIs
Set specific, measurable goals for your campaigns (e.g., increasing leads, sales, or website traffic). Establish key performance indicators (KPIs) like cost-per-click (CPC), click-through rate (CTR), and conversion rate to measure success.
Audience Targeting and Segmentation
Use precise targeting options to reach your ideal audience based on demographics, interests, behaviours, and purchasing intent. Segmentation helps tailor ads for different customer groups, improving relevance and engagement.
Create Compelling Ad Copy and Creative
Develop persuasive ad copy that highlights your unique value proposition. Pair it with attention-grabbing visuals or videos to boost engagement and conversions. Test multiple variations to find the most effective combinations.
Optimise Bidding and Budget Allocation
Choose the right bidding strategy (e.g., manual, maximise clicks, or target CPA) based on your goals. Monitor your campaign’s performance and adjust budgets to focus on top-performing ads and platforms.
Measure, Analyse, and Refine
Use analytics tools like Google Analytics or platform-specific insights (e.g., Facebook Ads Manager) to track campaign performance. Continuously analyse the data and refine your strategy by testing different ad formats, copy, or targeting options.

By focusing on these essentials, you’ll run more effective paid marketing campaigns that reach the right audience, increase conversions, and deliver a strong return on investment.

Speaker Bio
Alix is a digital marketing expert specialising in PPC and Google Analytics (GA4). With over a decade of marketing experience, she is passionate about making paid ads work for businesses. Having worked in-house, as a freelancer, and agency-side, Alix has collaborated with a wide range of clients across the globe in numerous industries.
Her expertise includes Google Ads, Bing (Microsoft) Ads, Display Ads, Social Media Ads, and Programmatic Media Buying.