Name: 5 Elements to Overcoming Customer Inertia
Start: 2024-07-17T12:00:00-05:00
End: 2024-07-17T13:00:00-05:00
Location: 110 E Houston St 3rd floor

5 Elements to Overcoming Customer Inertia

Step into the knowledge zone with Workshop Wednesday, featuring Lawrence Coffee and overcome customer inaction
About this Event

Learn more about overcoming the status quo, and the startups journey in crossing the “valley of death” on the path to the wider commercialization market.

>> Description:

Understanding the intricacies of consumer behavior and market dynamics are crucial to overcoming customer inertia (inactivity) and requires a nuanced understanding of not just what drives their decision-making, but also the psychological and sociological factors that contribute to their purchase behaviors. In this workshop learn a better understanding of how these elements affect outcomes to drive successful Go-to-Market campaigns.

>> Event Details:

Date: July 17th, 2024
Time: 12:00 PM - 1:00 PM
Location: Geekdom 3rd Floor - Collaboration Cafe(110 E Houston St)

>> Mentor Bio:
Lawrence Coffee, a Fractional CRO with Coffee Consulting Group, specializes in aiding organizations navigating growth hurdles such as scaling, market penetration, growth through customer experience and operational efficiency, e.g., addressing customer acquisition cost, time to value, time to profit, CSAT & NPS. He is also a strategic Executive advisor, assisting in the acquisition of marquee customers and strategic partners. His expertise extends to advising the CEO in refining business processes and models, and key business functions. Lawrence has 25 years of experience in revenue operations, change management, market entry, and corporate strategy, including a tenure building consulting practices within global service organizations. As well as an extensive background as a Fractional CMO, Head of Sales, and Regional Sales VP.

>> Sign Up Here