Name: 2026 Economic Forecast
Start: 2026-06-12T09:00:00-07:00
End: 2026-06-12T12:00:00-07:00
Location: Allan Hancock College

What is the outlook for the Santa Maria Valley? Join the Santa Maria Valley Chamber for an engaging Economic and Tourism Forecast designed for local business owners, residents, and community leaders. This presentation, prepared by Beacon Economics, goes beyond the numbers to tell the story of the region’s growth, from the strength of local agriculture to the impact of tourism. This session provides a clear look at current conditions and where future opportunities are headed.
Event highlights include:
Expert Analysis from Dr. Christopher Thornberg: Hear from the Founding Partner of Beacon Economics, a lead expert in regional economics and real estate markets.
Tourism and the Visitor Economy: Review local lodging performance including occupancy and revenue trends and the role wine tourism plays in supporting small businesses.
Local Jobs and Industry Trends: Get the latest updates on major employers and employment trends within the agriculture and manufacturing sectors.
Housing and Real Estate Markets: Examine current trends in housing permits, prices, and vacancy rates and how they affect the local workforce.
Interactive Q&A Session: The 90-minute presentation we be followed by a dedicated period for audience questions and interaction with Dr. Thornberg.
This forecast highlights the unique assets that make Northern Santa Barbara County a premier place to live and invest. From infrastructure and amenities to overall quality of life, the data provided offers the insights necessary to keep the local economy thriving.
About the Presenter
Dr. Christopher Thornberg founded Beacon Economics in 2006 and is one of California's most respected voices on the economy. He serves as Chair of the California Chamber of Commerce Economic Advisory Council and is a regular contributor to the Wall Street Journal and New York Times.