About this Event
This Digital Marketing Masterclass is a focused, one-day intensive built for business professionals and students who want to learn the highest-impact digital marketing tactics for 2026.
Jared VanderMeer leads three practical morning sessions: Social That Converts, Google Ads Without the Waste, and SEO & Google Maps, Simple & Strategic. Each packed with templates, checklists and a built-in live Q&A so you leave with immediately actionable work. Bring questions, your workbook, and walk away with a plan to test trends that actually convert.
After a networking lunch with food trucks outside, Tim Sweet runs βUnblock & Get It Doneβ to clear creative and operational roadblocks and lock in first-week wins. The afternoon closes with a tourism marketing panel moderated by Morgan Shaw (Executive Director of Explore Sidney).
Fast coaching plus a post-event digital presentation sendout to keep the momentum going. Register now to secure early bird pricing and claim your spot at the Masterclass for 2026.
Agenda
π: 09:00 AM - 09:30 AM
Registration, coffee & informal networking
Info: Grab materials, meet people, settle in.
π: 09:30 AM - 09:40 AM
Welcome + Housekeeping
Info: Objectives, how to get the most out of the day, A/V notes, quick intro from Jared.
π: 09:40 AM - 10:30 AM
Social Media Trends That Convert
Info: Actionable social strategies for small teams, covering platform prioritization, a 60-day content sprint, and three proven post templates designed to drive leads. Includes a 10 minute Q&A at the end of the session.
π: 10:30 AM - 10:45 AM
Break
Info: Refresh, one-on-one questions with Jared and peers.
π: 10:45 AM - 11:35 AM
Google Ads Without The Waste
Info: Campaign structure to reduce wasted spend, a focused keyword strategy, and quick landing-page optimizations that increase conversion. Includes a 10 minute Q&A at the end of the session.
π: 11:35 AM - 12:25 PM
SEO + Google Maps
Info: Practical SEO priorities, including on-page wins, local SEO setup, and a content idea pipeline to drive organic traffic. Includes a 10 minute Q&A at the end of the session.
π: 12:25 PM - 01:25 PM
Lunch + Networking Break
Info: Food trucks outside the theatre, and the option to step out for a walk through Sidney to grab a bite, get some fresh air, and connect with new industry peers.
π: 01:25 PM - 02:05 PM
Unblock + Get It Done
Info: Practical coaching to remove creative and operational blocks, including a prioritization matrix, timebox templates, and accountability pairings to turn strategy into week-one tasks. Includes a 10-minute Q&A at the end of the session.
π: 02:05 PM - 02:45 PM
Marketing Tourism Panel: Place, Story, Experience
Info: Panel focus on packaging experiences, seasonal campaigns, partnership marketing, and measurement. A moderated audience Q&A is included within the session time.
π: 02:45 PM - 03:00 PM
Closeout: Commitments + Quick Feedback
Info: Attendee one-sentence commitments outlining what theyβll implement in the next seven days, followed by shared resources, closing thanks, and clear next steps.
Event Venue & Nearby Stays
Mary Winspear Centre, 2243 Beacon Avenue, Sidney, Canada
CAD 46.13 to CAD 525.00






