2026 DIGITAL MARKETING MASTERCLASS

Thu Feb 26 2026 at 09:00 am to 03:00 pm UTC-08:00

Mary Winspear Centre | Sidney

Jared VanderMeer
Publisher/HostJared VanderMeer
2026 DIGITAL MARKETING MASTERCLASS
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Learn 2026’s highest-impact digital marketing trends in one day β€” learn practical tactics and leave ready to implement them.
About this Event

This Digital Marketing Masterclass is a focused, one-day intensive built for business professionals and students who want to learn the highest-impact digital marketing tactics for 2026.

Jared VanderMeer leads three practical morning sessions: Social That Converts, Google Ads Without the Waste, and SEO & Google Maps, Simple & Strategic. Each packed with templates, checklists and a built-in live Q&A so you leave with immediately actionable work. Bring questions, your workbook, and walk away with a plan to test trends that actually convert.

After a networking lunch with food trucks outside, Tim Sweet runs β€œUnblock & Get It Done” to clear creative and operational roadblocks and lock in first-week wins. The afternoon closes with a tourism marketing panel moderated by Morgan Shaw (Executive Director of Explore Sidney).

Fast coaching plus a post-event digital presentation sendout to keep the momentum going. Register now to secure early bird pricing and claim your spot at the Masterclass for 2026.


Agenda

πŸ•‘: 09:00 AM - 09:30 AM
Registration, coffee & informal networking

Info: Grab materials, meet people, settle in.


πŸ•‘: 09:30 AM - 09:40 AM
Welcome + Housekeeping

Info: Objectives, how to get the most out of the day, A/V notes, quick intro from Jared.


πŸ•‘: 09:40 AM - 10:30 AM
Social Media Trends That Convert

Info: Actionable social strategies for small teams, covering platform prioritization, a 60-day content sprint, and three proven post templates designed to drive leads. Includes a 10 minute Q&A at the end of the session.


πŸ•‘: 10:30 AM - 10:45 AM
Break

Info: Refresh, one-on-one questions with Jared and peers.


πŸ•‘: 10:45 AM - 11:35 AM
Google Ads Without The Waste

Info: Campaign structure to reduce wasted spend, a focused keyword strategy, and quick landing-page optimizations that increase conversion. Includes a 10 minute Q&A at the end of the session.


πŸ•‘: 11:35 AM - 12:25 PM
SEO + Google Maps

Info: Practical SEO priorities, including on-page wins, local SEO setup, and a content idea pipeline to drive organic traffic. Includes a 10 minute Q&A at the end of the session.


πŸ•‘: 12:25 PM - 01:25 PM
Lunch + Networking Break

Info: Food trucks outside the theatre, and the option to step out for a walk through Sidney to grab a bite, get some fresh air, and connect with new industry peers.


πŸ•‘: 01:25 PM - 02:05 PM
Unblock + Get It Done

Info: Practical coaching to remove creative and operational blocks, including a prioritization matrix, timebox templates, and accountability pairings to turn strategy into week-one tasks. Includes a 10-minute Q&A at the end of the session.


πŸ•‘: 02:05 PM - 02:45 PM
Marketing Tourism Panel: Place, Story, Experience

Info: Panel focus on packaging experiences, seasonal campaigns, partnership marketing, and measurement. A moderated audience Q&A is included within the session time.


πŸ•‘: 02:45 PM - 03:00 PM
Closeout: Commitments + Quick Feedback

Info: Attendee one-sentence commitments outlining what they’ll implement in the next seven days, followed by shared resources, closing thanks, and clear next steps.


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Event Venue & Nearby Stays

Mary Winspear Centre, 2243 Beacon Avenue, Sidney, Canada

Tickets

CAD 46.13 to CAD 525.00

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