2-Day Workshop: Create a Branded Video and Leave With a Strategy

According to Global Statistics, the number of social media users in the US is one of the highest in the world. In 2022, there were a reported 270.1 million active social media users in the US, accounting for almost 81% of the total connected population of the US.

And video accounted for over 78% of engaged traffic in these mediums.

Have you, yourself, or anyone in your organization or team expressed any of the following statements?

• “I’ve tried it – social doesn’t work.”
• “Video doesn’t work — It takes too much time, and I don’t see the results.”
• “Too many people have video, and the only things that work — babies, cats, food, and politics — are areas that don’t fit my business, so it’s a waste of time and money.”
• “It’s too expensive to do, and I don’t have the budget for it.”
• “It’s too difficult to do right.”
• “I’m looking at AI options right now that can just generate and post video for me, so I don’t have to worry about it.”

It usually comes down to one of four things: time, resources, ease of production, or money. Sound familiar?

But what if we told you that with a little bit of initial preparation ahead of time, diagnosing, defining, developing, and distributing meaningful video content in a meaningful and strategic way could be simplified over time and become second nature?

What if we could show you how to reduce the number of hours, resources, and expenses you put into it?

What if those efforts could repay that little bit of blood, sweat, and tears with more opportunities for your business brand in terms of brand awareness, consumer trust and loyalty, and eventually a more dependable flow of business and growth?

Would you invest the time to learn how?

What if we told you the investment came with not only key takeaways but tangible items that help you replicate what you’ve learned PLUS a free, professionally produced, 30-second branded video of you or a team member?

What if we told you it was in-person, with actual live instructors and small business community advocates, taking place in a convenient central location, and the cost was less than a nice dinner out for you and two or three of your family or friends—or to promote your brand’s best value position?

Would you invest then?

What if I told you it was in-person, with actual live instructors and small business community advocates, taking place in a convenient central location, and the cost was less than a nice dinner out for you and two or three of your family or friends—or 1/100th of most small business marketing budgets for the year?

Our hands-on workshop will help simplify the process of mapping out and implementing video into your content strategies.

We'll share tips, tactics, and resources that empower you to use branded video content in your brand strategy this year.

We need to keep the workshop small to ensure we have enough time to get through all the material, record your videos, and work with each of you on your in-session projects.

1. Map out a content strategy that makes sense for your brand and incorporates video
2. Create a branded strategy to obtain video testimonials or case studies
3. Record a professionally produced 30-second business video card*

*final productions will be electronically delivered at a later date in a .mp4 video format

- Tanya Troska, owner of Back2Basics Brand Management Solutions and
- Jason Buczkowski, owner of JB Video Marketing Services and Solutions

• Bring a charged smartphone and wi-fi enabled laptop
• Make sure you clear your schedule - no calls/emails during these sessions
• Bring your own notebook and pen/pencil for taking notes
• Bring your creativity, questions, and an open attitude for sharing

Event Venue & Nearby Stays

Minnesota State University—Mankato at Edina, 7700 France Avenue South, Edina, United States