2 DAY SOTA EVENT WITH CHARLIE AND MATOMISKO (HAIR JAM + HAIR MASTERMIND)

This isn’t traditional hair education. This is community, creativity, and a room full of people who share a modern barbering mindset.

Day 1: Hair Jam | Sunday, February 22
A laid-back, high-energy hair jam featuring eight barbers cutting live at their stations while connecting with barbers from everywhere. Come hang out, network, watch great work in real time, and enjoy good music, drinks, and food.
No pressure. No formal education. Just barbers, hair, and culture. Exactly how it should be.

Day 2: Hair Mastermind | Monday, February 23
A content focused mastermind for hair professionals who want to grow beyond the chair. Learn how to leverage social media and content to build visibility, clients, and long-term brand value. Get ready for slideshows, presentations, and exercises.
Featuring two guest experts:

• One specializing in short-form content (Instagram, TikTok, YouTube Shorts)
• One focused on long-form content, YouTube strategy, and the technical side of cinematography

Two days. Two completely different experiences.
One goal: pushing the hair industry forward.

Event Venue & Nearby Stays

Sota Studio, 142 Saint Helens Avenue, Toronto, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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