Name: ¡MAYDAY!
Start: 2024-07-09T19:00:00-05:00
End: 2024-07-10T00:00:00-05:00
Location: 1520 Grand Boulevard, Kansas City, Missouri 64108, United States

$\u00a1MAYDAY!$

Affiliated with 's label, the hip-hop group Mayday!'s 2006 national hit, "Groundhog Day," did not start out having any rotation on radio or MTV, but rather on YouTube. The DJ Craze-produced ode to the office nine-to-fiver, with on the hook in mode, received over two million views within just 48 hours, breaking the site's record. The story broke out on many mainstream media outlets (including ABC's World News Tonight and The New York Times), stirring up interest from some major record labels.
This massive attention and acclaim sprouted from humble origins. MC Bernbiz, born Bernardo Garcia, and producer/keyboardist Plex Luthor, born Aaron Eckhart, were just two Miami suburbanites (Kendall, Florida, to be exact) who thought it would be fun to collaborate. Plex actually had previous recording experience as part of a few endeavors in Miami's rap underground, particularly Algorithm, before they came together in the early 2000s; he has also contributed work to the Discovery Channel and the Cartoon Network's Adult Swim programming. Mayday!'s debut was the 2004 song "Quicksand," a local underground hit that brought their eclectic hip-hop over to the at-the-time newly formed . Under the label, they were better able to communicate the gamut of their musical influences like rock, jazz, and Miami dance -- a reflection of Miami's rich, cosmopolitan culture -- through their eponymous debut album released in September 2006. That same month they were designated as mtvU "Freshmen Five" artists, which nominated them as a college favorite well poised to hit it big in the majors. The group's career was put on hold as ran into financial problems and began a long, slow descent into bankruptcy, but consulting with other artists on the dying label introduced them to , aka rapper . joined the group in 2010, the same year they self-released the album Stuck on an Island, the title referring to the group's label problems. In 2011, rapper invited the group for a guest shot on his Welcome to Strangeland album, an apt title since the group signed with 's that same year. They debuted on the label in 2012 with the album Take Me to Your Leader. Believers followed in 2013, while their 2014 effort was a collaboration with rapper and arrived with the mashed-up title ¡Mursday! The LP Future Vintage followed in 2015 and featured guest shots from along with Afro-beat star . Their seventh set, Search Party, was issued in 2017. The album enlisted , , J.L., Danny Acosta, and more. 2018 saw the release of South of 5th, which debuted at number one on the Billboard reggae chart. ~ Cyril Cordor, Rovi