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RSVP HERE: https://boiseimpactgroup.com/classesWhat is a consumer journey?
• Understand the consumer journey today vs 20 years ago?
• Internal / external influences that impact consumer decisions.
• Where are you? How do your customers find you?
Managing the complexity and meeting customers where they are.
• What are common tactics?
• How to choose which tactic without breaking the bank.
In-class group project
• Identify customer touch points and the tactics used. Discuss.
Once you have the customer, then what?
• Focus/ /Tactics
• Post purchase process
• Customer Satisfaction
• Customer Commitment
Looking at your consumer journey
• What currently happens after the purchase and keeps your customer coming back or referring to your business.
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Event Venue & Nearby Stays
Venture Title & Escrow, 12601 W Explorer Dr, Boise, ID 83713-1830, United States,Boise, Idaho
