WWW: Your Future Self: How to Make Tomorrow Better Today

Tue Sep 26 2023 at 08:00 pm to 10:30 pm

Casa Club Madrid | Madrid

UCLA Anderson Alumni Network of Spain
Publisher/HostUCLA Anderson Alumni Network of Spain
WWW: Your Future Self: How to Make Tomorrow Better Today
With Hal Hershfield, Professor of Marketing and Behavioral Decision Making, Marketing Area Chair
About this Event
Event Photos
Event Photos
Event Photos


20:00 - 20:30 Welcome Drinks

20:30 - 21:15 Presentation by Prof. Hal Hershfield

21:15 - 22:30 Dinner

Attire: Business Casual


About Hal Hershfield...

Psychologist Hal Hershfield studies how thinking about time transforms the emotions and alters the judgments and decisions people make. His research concentrates on the psychology of long-term decision making and how time affects people’s lives — specifically at a moment when Americans are living longer and saving less.

Hershfield says, “We’re in an interesting time to be conducting research on these topics because there are so many methodological tools available. I take the same question and try to investigate it from different angles, whether from a psychological perspective or a marketing perspective or even more of a managerial perspective. ‘What are the psychological components of saving, and how can we help people along the process of their looming retirement?’ When it helps shed light on the question, I use methods like neuroimaging, eye tracking, archival and big data analyses, and even virtual reality.” (More..)


Questions: Gonzalo Martínez Olea, President UCLA AANS, Tel +34629128950


Event Venue & Nearby Stays

Casa Club Madrid, 17 Calle del Pinar, Madrid, Spain


EUR 20.00 to EUR 45.00

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