Name: Workshop: Telling Your Brand's Story
Start: 2025-09-09T14:00:00-05:00
End: 2025-09-09T15:00:00-05:00
Location: Champaign Public Library

This workshop qualifies for reimbursement as part of the City of Champaign New Business Grant Program. If you are an awardee of the program and attend this session, you will receive a certificate to include in your reimbursement forms to the City.
Presented by Scott Clanin – Director, Clanin Creative
Struggling to explain what makes your business unique? This session will help you uncover your key differentiators and shape a compelling brand story. Learn how to talk about your business in a way that connects with your audience - online, in print, and in person. Walk away with practical messaging tools to elevate your elevator pitch, website copy, and more.
The workshop will be approximately 45 minutes of presentation time followed by Q&A.
Date: Tuesday, September 9, 2025
Time: 2-3 PM
Location: Champaign Public Library (Robeson Pavilion A/B) – 200 W. Green Street, Champaign, IL 61820
Register online at https://cusbdc.org/event/workshop-telling-your-brands-story/ to secure a seat (no cost to attend). All materials will be provided.
Scott Clanin is the owner and director of Clanin Creative, an independent design agency based in Champaign, Illinois. With a deep passion for marketing and a sharp creative eye, Scott leads projects that help businesses craft and communicate their unique stories. He is a strong advocate for the local community, having served on the boards of Promise Healthcare, 40 North, the Champaign Center Partnership, and more. As a certified Google professional, Scott combines his expertise in digital strategy with a commitment to innovative design, helping brands grow and thrive.
Clanin Creative is an independent design agency hailing from Champaign, Illinois, dedicated to transforming brands with standout design and compelling storytelling. Their unique approach blends strategic insight with creative skill, delivering tailored solutions that elevate brands and connect with audiences. Learn more by visiting www.clanincreative.com
This workshop is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign County Chamber of Commerce, Champaign Center Partnership, Champaign Public Library, Community Foundation of East Central Illinois, EDC of Decatur & Macon County, Experience Champaign-Urbana, Parkland College Community Education, and University of Illinois Research Park.