Name: Workshop: Marketing to Hire - Attracting the Right Talent with the Right Message
Start: 2025-09-25T10:00:00-05:00
End: 2025-09-25T11:00:00-05:00
Location: Champaign Public Library

Workshop: Marketing to Hire - Attracting the Right Talent with the Right Message

This workshop qualifies for reimbursement as part of the City of Champaign New Business Grant Program. If you are an awardee of the program and attend this session, you will receive a certificate to include in your reimbursement forms to the City.
Presented by Scott Clanin – Director, Clanin Creative
In a competitive job market, great marketing isn’t just for customers, it’s for candidates too. This workshop dives into strategies for recruiting through digital ads, social media, and your careers page. We’ll cover must-haves for a strong employer brand, what job seekers are really looking for, and how to turn your hiring content into your biggest recruitment asset.
The workshop will be approximately 45 minutes of presentation time followed by Q&A.
Date: Thursday, September 25, 2025
Time: 10-11 AM
Location: Champaign Public Library (Robeson Pavilion A/B) – 200 W. Green Street, Champaign, IL 61820
Register online at https://cusbdc.org/event/workshop-marketing-to-hire-attracting-the-right-talent-with-the-right-message/ to secure a seat (no cost to attend). All materials will be provided.
Scott Clanin is the owner and director of Clanin Creative, an independent design agency based in Champaign, Illinois. With a deep passion for marketing and a sharp creative eye, Scott leads projects that help businesses craft and communicate their unique stories. He is a strong advocate for the local community, having served on the boards of Promise Healthcare, 40 North, the Champaign Center Partnership, and more. As a certified Google professional, Scott combines his expertise in digital strategy with a commitment to innovative design, helping brands grow and thrive.
Clanin Creative is an independent design agency hailing from Champaign, Illinois, dedicated to transforming brands with standout design and compelling storytelling. Their unique approach blends strategic insight with creative skill, delivering tailored solutions that elevate brands and connect with audiences. Learn more by visiting www.clanincreative.com
This workshop is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign County Chamber of Commerce, Champaign Center Partnership, Champaign Public Library, Community Foundation of East Central Illinois, EDC of Decatur & Macon County, Experience Champaign-Urbana, Parkland College Community Education, and University of Illinois Research Park.