Workshop #1: Digital Marketing For Artists

Thu Oct 05 2023 at 06:00 pm to 08:00 pm

stackt market | Toronto

Imani Dominique
Publisher/HostImani Dominique
Workshop #1: Digital Marketing For Artists
Facilitated by Gerda Boateng
Presented by The Gift Shop 2.0
About this Event

This workshop will teach artists how to best strategically utilize digital marketing tools. Participants will learn about the importance of knowing your target audience, strengthening their brand identity, influencer and brand collaborations, and how to best capitalize on the strengths and audiences of each social media platform.

Gerda Boateng

Growing up as a young dark skinned girl from Ghana, Gerda was often bullied because of the complexion of her skin and other physical attributes that were not society's depiction of beauty. These experiences have motivated her to create art that is meant to focus on the beauty in one’s so-called “flaws”. She does through many different mediums. Gerda graduated from OCAD University with a Bachelors in design. Determined to be a an entrepreneur, Gerda amalgamated her design degree and her illustrative skills to start her own art brand, It became her mission to move the conversation of representation for women of colour, minorities, disabled, and indiginous women forward by designing creative concepts, through illustrations and practical art showing that the idea of beauty is way more than skin deep. Gerda hopes to motivate people to look at themselves as art, and inspire them to truly love themselves from the inside out!

She hopes to give back in a meaningful way by uplifting those who have been deemed as “flawed” and contributing to a more inclusive art space.

This workshop is located at “The Gift Shop” in Stackt Market (Unit 5-101).

Curated by Imani Dominique and inspired by the aesthetics of local record stores, “The Gift Shop” is an interactive and immersive art gallery. Located at Stackt Market during Nuit Blanche and Art Month (September 23- October 22), this pop-up shop will sell prints from over 30 local QTBIPOC artists and create an environment that is conducive to art exploration and discovery.

Through engaging professional development workshops and creative activations hosted in the space, this program also provides emerging and mid-career artists with an opportunity to incubate their businesses and develop their entrepreneurial skills.

Learn More at

Store Hours of Operation:

September 23- October 22

Tuesday - Sunday

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Event Photos

Event Venue & Nearby Stays

stackt market, 28 Bathurst Street, Toronto, Canada


CAD 0.00

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