About this Event
Know Your Customer, Grow Your Business in 2026: The AI-Powered Shortcut
Let’s kick-off 2026 with the one thing that underpins everything else in your business – actually knowing who your customers are.
You might think you know. You've probably got a picture in your head of who buys from you. But is it based on facts or assumptions? And more importantly, are those assumptions costing you sales?
Join us at this special one-off session held at WhataHoot Distillery in King's Lynn. WhataHoot was founded by Nicky and Jason Crown in 2017 and they have been in their current site in King Street since 2020
In this practical session, you’ll discover:
• Why guessing who your customer is means you’re probably pricing wrong, marketing to the wrong people, and creating products nobody wants
• How to build a real customer profile (not the made-up persona you’ve been working with)
• Simple ways to track who your customers actually are and what they really want
• How to get feedback that’s actually useful (and what to do with it once you’ve got it)
• The customer journey – and how to template the documents you need along the way
• How AI can do the heavy lifting for you – creating surveys, interview questions, analysing feedback and saving you hours
What makes this session different?
This isn't theory. You'll leave with a customer profile template, a plan for filling in the gaps in your knowledge, and AI tools you can use immediately to make the whole process quicker and easier.
Plus, you'll get to know other local businesswomen who are wrestling with exactly the same challenges.
Who's this for?
Female business owners, solopreneurs, freelancers and side-hustlers who are ready to stop guessing and start knowing.
Your host: Kathy Ennis, Business Mentor and founder of LittlePiggy, has been helping business owners build stronger businesses for more then 15-years.
The event is FREE but must be booked via Eventbrite. Coffee and networking from 10:30, session starts promptly at 10:45. The bar at WhataHoot will be open from 12.00 if you wish to carry on networking!
Event Venue & Nearby Stays
WhataHoot, 7a King Street, King's Lynn, United Kingdom
GBP 0.00
