Women Marketers Collective - Design Thinking 2.0

The Women Marketers Collective is hosting an immersive session where we explore how AI can transform the traditional Design Thinking process into a more dynamic and innovative approach. In this session, you’ll learn how to integrate AI-driven tools to enhance creativity and problem-solving, explore real-world case studies, and collaborate on solutions that address today’s business challenges. Whether new to AI or looking to deepen your understanding, this event will provide practical insights into merging human-centered design with cutting-edge AI technology.

Who Should Attend:

• Women marketers
• Designers, product managers, and innovators
• Professionals aiming to enhance problem-solving skills

Please note that this event is specifically tailored for professionals in the industry. We kindly request that students and job-seekers refrain from attending to ensure the focus remains on industry-specific discussions and networking.

Benefits:

• Understand the potential of AI in design: Learn how AI can boost creativity and enhance traditional Design Thinking approaches.
• Acquire hands-on skills: Develop practical strategies for using AI to generate innovative solutions for complex business problems.
• Build connections: Network with professionals in the field, share ideas and learn from each other's experiences.

Agenda:

• 6:00 PM – 6:30 PM
  Welcome and Networking
  An informal networking session to connect with fellow attendees and set the tone for the evening.
• 6:30 PM – 6:40 PM
  Welcome by Neha Agarwal, Founder, Women Marketers Collective
  Neha introduces the Women Marketers Collective, providing an overview of its mission, and sets the stage for the evening’s discussions.
• 6:40 PM – 6:50 PM
  Welcome to the Intersection: AI Meets Design Thinking
  Presented by Melisa Vaz, Marketing Director at Cequens. Melisa will introduce the event's key theme, discussing the intersection of AI and Design Thinking, and how AI is transforming innovation.
• 6:50 PM – 7:20 PM
  Interactive Case Studies: AI in Action
  Explore real-world applications of AI in the design process. Participants will engage in case studies and discussions about how AI enhances problem-solving and creativity.
• 7:20 PM – 7:40 PM
  Break
  A 20-minute break for refreshments and informal networking.
• 7:40 PM – 8:10 PM
  Creative Collaboration: Generating AI-Powered Solutions
  Participants will work in small groups to brainstorm and develop AI-driven solutions to real-world challenges, promoting hands-on learning and teamwork.
• 8:10 PM – 8:30 PM
  Feedback and Next Steps: Continuing the Journey
  The session will conclude with a discussion on how to refine these solutions and apply them beyond the event.

Meet the Speakers:

• Melisa Vaz
  Melisa Vaz is the Marketing Director at Cequens, overseeing Growth, Product Marketing, and Brand Marketing. With a degree in Business Management and Marketing, Melisa has an extensive track record of successfully executing marketing strategies across industries. Prior to Cequens, she held leadership roles such as Head of Marketing at Verloop and Associate Global Marketing Director at Gupshup, where she significantly enhanced brand visibility and customer engagement.
• Ankita Tiwari
  Ankita Tiwari is the BFSI Lead at Cequens, bringing over 15 years of experience in the BFSI sector. She has held key roles at prominent organizations, including the London Stock Exchange Group, Thomson Reuters, Citi Financial, and Intertec Systems. At Cequens, Ankita spearheads digital transformation initiatives through omnichannel communication solutions and advanced Generative AI platforms.

*By attending this collective, you hereby consent and authorize the collective organizer to capture photographs and record videos of you, and subsequently use them for promotional purposes on social media.

Should you have any questions or wish to RSVP, feel free to call 052-502-8642 or join our WhatsApp group - HERE.

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Event Venue & Nearby Stays

The Offices 2, One Central, World Trade Center, Dubai, United Arab Emirates