Name: WIP Toronto| B2B vs. B2C Product Management
Start: 2024-05-07T17:30:00-04:00
End: 2024-05-07T20:00:00-04:00
Location: 225 King St W suite 903

WIP Toronto| B2B vs. B2C Product Management

Women In Product Toronto hosts a panel discussion on the differences and similarities working at a B2B vs B2C company.
About this Event

Women In Product Toronto is excited to announce our spring 2024 event, hosted at SpotHero - join us on Tuesday May 7 at 5:30 pm in discussion with our three panelists as we explore the similarities, differences and intricacies of working for a B2B vs a B2C company.

Our panelists - Emily (Scotiabank, B2C), Sabah (Yelp, B2C), and Garima (Points, B2B) will be discussing their product journey and experience. Whether you currently work at a B2B company and are curious about what it’s like working directly with the end consumer, or you work in B2C and are wondering how you would apply your current skill set when working with businesses this is the event for you!

What you’ll learn from this event:

Are there specific skills or personality types that are more suited for B2C or B2B?
Commonalities between the two types - and how you can frame your experience when making the switch to the other
What parts of product management are the same regardless of B2B or B2C

We’ll discuss differences in monetization, user research, customer feedback and much more!

AGENDA

5:30 pm - Doors Open - Food and Drinks

6:00 pm - Intro and Panel Begins

7:15 pm - Panel ends and Q&A

7:35 pm - Networking

8:00 pm - Event ends

* There will be additional networking at a nearby location if you’d like to continue mingling.

Be aware of our event policy before you sign up:

Women in Product Toronto aims to create safe spaces & allow for authentic connections of women-identified product professionals. Our events, whether online or in-person, aim to allow women-identified or non-binary product folks to authentically connect as themselves without fear of discrimination, intimidation, invasions of privacy, or abusive behaviour. This kind of environment may not exist for all community members in their working lives; so we strive to provide psychological safety at our events.

For this reason, all events are open only to women-identified & non-binary individuals in the product community.

By participating at an event, you grant Women in Product permission to the use of your image, likeness, actions, and/or statements in connection with all forms of photography, audio, and video recordings.

Please note: All tickets are FINAL SALE. Unfortunately, we are unable to offer any refunds.

A gentle reminder to all attendees:

As the event will be held in person, please give yourself enough time to check in. We kindly ask that all attendees arrive before 6 pm to secure a seat for this event. The doors & elevators will be locked, so it will be difficult to accommodate late arrivals.

ORGANIZED BY:

This event is brought to you by and .

To find more events in the Toronto community, join us on .

Women In Product (www.womenpm.org) is a non-profit organization dedicated to providing women with equal access and representation in product management careers at all levels. Its mission is to provide women with equal access and representation in product management careers at all levels through Community, Mobility, & Advocacy. The Toronto chapter helps achieve this by building a local community here in our city. As Women in Product Toronto (WIPTO), we exist to create safe physical & digital spaces for women-identified product professionals to authentically connect with one another by listening, sharing, & learning.

HOSTED BY:

SpotHero is the leading digital parking platform for finding and reserving off-street parking in North America. Millions of drivers use SpotHero’s mobile app and website to search, compare, and book off-street parking in over 9,000 locations across 300 cities in the U.S. and Canada. Leading parking operators partner with SpotHero to boost the visibility of their inventory and grow their digital revenue.

Garima Chopra (LinkedIn) Points - Lead, Product Manager

Garima is a lead product manager at Points where she is responsible for building white-labeled products that enable travel loyalty programs to increase how their members acquire and use points.

Previously, Garima was the solo product manager and product marketing manager at Workopolis, a Canadian job board. She has experience working in sales and a background in mechanical engineering.

Outside of work Garima loves traveling to new places, tasting unique wines, and learning new skills like sewing.

Sabah Qazi (LinkedIn) Yelp - Senior Product Manager

Experienced in Product and Technology over 8+ years to build and launch innovative digital products that satisfy customers with improved exceptional user experience for e-Commerce .com sites & mobile apps for the marketplace. Leading product teams focused on engagement & retention for product growth. Passionate about building delightful product experiences, that focus on customer needs.