WIP Montreal | Unlocking Product Market Fit | A Collaborative Workshop

Unlock the key to Product Market Fit with WIP Montreal’s collaborative workshop! This hands-on event is designed to help product managers at all levels—junior, senior, and leadership—learn practical frameworks and strategies to discover and validate market opportunities. Through interactive exercises, real-world examples, and group discussions, you’ll gain insights into defining customer needs, testing hypotheses, and driving product success.

Whether you’re navigating early-stage challenges or scaling a product, this workshop will equip you with actionable tools to apply in your role. Join us for an evening of learning, collaboration, and networking with fellow product professionals.

• 5:30 PM – 6:00 PM: Welcome and networking
• 6:00 PM – 6:15 PM: Frameworks on Product Market Fit
• 6:15 PM – 7:15 PM: Collaborative Breakout Sessions & Group Presentations
• 7:15 PM – 7:30 PM: Wrap-Up, Key Takeaways & Closing Remarks

Note: Enjoy delicious food and soft drinks, and take home exclusive WIP goodies!

• Elitsa Asenova - Spotify - Senior Product Manager

Elitsa Asenova is a Senior Product Manager with over 5 years of experience in Machine Learning and AdTech, successfully driving growth in both B2B and B2C environments. With a proven track record at leading tech companies such as Spotify and Unity Technologies, Elitsa has launched products that have generated significant revenue, including $20M in a single quarter. She excels in finding product-market fit, scaling growth strategies, and executing cross-functional projects with efficiency. Elitsa is passionate about building AI-driven solutions and leveraging her expertise to create impactful, scalable products.

• Ruchi Bahadur - Nakisa - Director of Product Management

Ruchi Bahadur is a seasoned product management leader with over 20 years of experience in cloud SaaS products. At Nakisa, she leads the product strategy and development for the IWMS (Integrated Workplace Management System), focusing on driving innovation and delivering solutions that meet the evolving needs of global enterprises. Before joining Nakisa, she was Director of Product Management at Tempo Software, where she led the launch of varioys Products with machine learning. With a background spanning software engineering, business analysis, and product management, Ruchi has extensive experience consulting and implementing ERP solutions, particularly in professional services automation and strategic portfolio management. She is also dedicated to sharing knowledge and fostering community growth. Ruchi co-leads the Women in Product Montreal Chapter, organizes events, and is an active member of the Product Tank community, where she presents and shares her insights.

Women in Product Montreal aims to create safe spaces & allow for authentic connections of women-identified product professionals. Our events, whether online or in-person, aim to allow women-identified or non-binary product folks to authentically connect as themselves without fear of discrimination, intimidation, invasions of privacy, or abusive behaviour. This kind of environment may not exist for all community members in their working lives; so we strive to provide psychological safety at our events. For this reason, all events are open only to women-identified & non-binary individuals in the product community. By participating at an event, you grant Women in Product permission to the use of your image, likeness, actions, and/or statements in connection with all forms of photography, audio, and video recordings.

A gentle reminder to all attendees: As the event will be held in person, please give yourself enough time to check in. We kindly ask that all attendees arrive before 6 pm to secure a seat for this event.

To find more events in the Montreal community, join us in our Linkedin WIP Montreal .

Women In Product (www.womenpm.org) is a non-profit organization dedicated to providing women with equal access and representation in product management careers at all levels. Its mission is to provide women with equal access and representation in product management careers at all levels through Community, Mobility, & Advocacy. The Montreal chapter helps achieve this by building a local community here in our city. As Women in Product Montreal (WIPMTL), we exist to create safe physical & digital spaces for women-identified product professionals to authentically connect with one another by listening, sharing, & learning.

Event Venue & Nearby Stays

Downtown Montreal, 1155 Metcalfe, Montreal, Canada