Name: WE Mean Business with Whitney Slightham of Mesa Marketing
Start: 2024-11-12T11:00:00-07:00
End: 2024-11-12T12:00:00-07:00
Location: 2201 N Gemini Dr

WE Mean Business with Whitney Slightham of Mesa Marketing

Crisis Communications: Turning Challenges into Opportunities
About this Event

Crisis Communications: Turning Challenges into Opportunities

Crises are inevitable. But, how a leader navigates these turbulent times can make or break an organization’s reputation and future success. This session will empower business leaders with the skills and strategies to manage and communicate effectively during a crisis. Drawing on real-world examples and proven techniques, Whitney will show you how to maintain control, protect your brand, and even turn crises into opportunities for growth and innovation. Learn how to anticipate challenges, craft clear and confident messaging, and lead your team with resilience and poise. By the end of this session, you’ll be equipped to mitigate risk with proactive issues management, survive a crisis, and emerge stronger and more strategically positioned for success.

Whitney Slightham is a seasoned communications professional with 15 years of experience in strategic communications, digital marketing, brand development, and public relations. Her award-winning campaigns have garnered international recognition, including 12 national and international awards, and her expertise has driven revenue and elevated technical stories in prime media markets, with coverage in outlets such as the BBC, CBC, Washington Post, and NPR. As the founder of Mesa Marketing, Whitney leads a full-service marketing and communications agency. Prior to founding Mesa Marketing in 2022, she served as Communications Director for a multi-billion-dollar research institute at Virginia Tech, where she directed international marketing campaigns that reached over 600 million people in 2021. Whitney also has firsthand crisis management experience as a public official and local government communications leader, where she led internal and external communications during city-wide emergencies. This unique blend of public and private sector experience makes her well-suited to guide leaders through crisis management best practices.