WCA Direct to Consumer Wine Summit 2025

Direct to consumer growth strategies

The aim of the Summit is to deliver insights and share successful DTC strategies and provide a platform for wine brands to understand where the growth opportunities are in the market. Attendees will learn about successful DTC strategies in both Australia and globally.

This Summit is a platform for wine business owners, operators, senior leaders, wineries, cellar door teams, and brand and marketing managers to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative direct to consumer strategies.

The purpose of the Summit is to educate and share the collective knowledge of industry leaders' experiences to better inform and educate wine brands, so they can enhance their commercial outcomes, grow their markets and position their brands in a positive market position.

Event Details

Date: 6 Nov 2025

Event Time: 9 AM - 5:00 PM

Venue: Australian National Maritime Museum, 2 Murray St, Pyrmont, NSW

Why Attend

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the direct to consumer space. By attending this event you will:

1. Gain insights into the latest trends – What do wine consumers want from Australian wine brands in the Australian markets?
2. Walk away with key learning you can immediately apply back to your role.
3. Attain confidence in your future direct to consumer plans.
4. Build your network in the direct to consumer space.
5. Be informed about current direct to consumer strategies and techniques that are gaining traction.
6. Learn more about diversified direct to consumer strategies that have proven success and future growth potential.

INSIGHTS AND DTC STRATEGIES FOCUSED ON WINE BUSINESS GROWTH

The State of DTC in Australia and Globally - What you need to know and where you need to invest your time, energy and resources

Georgia Rasmussen, DTC Expert, Georgia Rasmussen Consulting

How the wine industry can transform industry headwinds into rapid reinvention

Rowena Millward, Business Change Expert, Uncomfortable Change

Building a Customer Centred Culture that Drives Profits

Linden Brown, Customer Centred Culture Expert, Market Culture

CASE STUDIES – SUCCESS STORIES FROM EXPERTS & PEOPLE WORKING IN WINE BUSINESSES

What Australian DTC wine businesses can learn from San Francisco and Napa Valley - Luxury wine tourism and direct-to-consumer (DTC) sales strategies. Michael Van Der Sommen, Direct Sales and Brand Manager, Torbreck

Scaling DTC Wine Businesses through outside perspectives and industry leaders' experience

Samantha Elliott, Executive Director, Branding, Digital Sales & Marketing, Tamburlaine Organic Wines

Successful eCommerce Strategies for DTC businesses

Lachlan Aird, DTC + E-Commerce Manager, Shaw + Smith

Attracting the new age wine drinker

Rod Micallef, Director, Zonzo Estate

Growing a DTC wine business - Key Learnings and wins

Nick Williams, Cellar Door & Operations Manager, Hungerford Hill

Integrated marketing strategies to grow your DTC wine business: Case studies and practical advice from working with over 150 wine businesses

Maddy Jones, Head of Marketing, Brunch Agency

Creating a Destination that Sells and Drives Foot Traffic

Kathryn Illy, Board Director, Australian Marketing Institute, and Former CMO, Destination NSW I Top 25 CMO in Australia

Rachael Smith, Director, Primera (Global destination creating firm)

Collaboration that drives a sense of community around wine - Enhancing the customer experience

Nadja Wallington, Winemaker, ChaLou Wines

Angus Barnes, General Manager, Bunnamagoo Estate Wines

Lou Way, DTC Manager, Pizzini Wines

Speakers and Panelists

The speaker and panellist line up for the upcoming DTC Wine Summit includes DTC experts and people working in wine businesses. Speakers will share a series of case studies with attendees focused on successful DTC strategies, sharing what they have learnt and where they see the future of their DTC wine business.

Event Partners

Event Venue & Nearby Stays

Maritime Museum, 2 Murray Street, Sydney, Australia