WAMA presents – Strategy: the catalyst for exceptional outcomes

Let’s chat all things strategy – what it looks like, what its impact is, some of the best strategy examples we’ve seen in, and why they lead to exceptional outcomes.

Date: Thursday 19th of September
Time: Doors open at 7am for a 7.30 – 9.30am event
Venue: Fraser’s Restaurant, Kaarta Gar-up, 60 Fraser Ave, West Perth WA 6005
Topic: Strategy: the catalyst for exceptional outcomes

We’re stoked to have Matt Oakley, Chief Strategy Officer for 303 Mullen Lowe, playing host. A relative newcomer to Western Australia, during his visa application Matt was reminded of the fact that he had the pleasure of working across 18 countries during a career that has spanned more time than he likes to admit (it’s nearly 20 years).

From Russian confectionary brand design to Australian behaviour change, Scandinavian soccer sponsorship to US medical technology, he’s worked with the likes of Carlsberg Group, Nestlé Group (Confectionary, Infant Nutrition, Water and Health Sciences), National Foods, Mondeléz and more recently the strategy for Lotterywest, P&N Bank, DPC and Netball WA.

Still very much on the tools, Matt is a firm believer in the role of strategy as a multiplier of creativity and can often be found extolling the virtues of a career in the discipline to anyone who will listen.

Matt is also the course lead for the Advertising Council of Australia’s ‘Advanced Strategy and Planning Course’, a visiting lecturer and industry mentor.

Matt will be leading the following fabulous panel of strategic minds:

Bradley Scott
Senior Digital Strategist, Moonsail

With over seven years of experience in digital marketing strategy, Brad builds effective marketing teams to execute on strategies that drive brand engagement and conversion.

Currently leading the digital department at Moonsail, Brad is focused on building a creative work environment that fosters the next generation of talented digital marketers and empowers them to operate on the bleeding edge of modern platforms.

His expertise spans across telecommunications, public transport, hospitality, and tech services. He has worked with notable Western Australian brands including The Public Transport Authority of Western Australia, Linley Valley Pork and Bedshed. He has also managed digital marketing for the national entity, NVIDIA’s GeForce NOW powered by Pentanet.

Passionate about digital media and tech, Brad's commitment to creative effectiveness is evident in his teams’ engaging outputs and relentless pursuit of results.

Hannah Muirhead
Head of Strategy

With nearly 20 years of experience, Hannah has developed a reputation for delivering brand and campaign strategies that drive business growth, build market share and inspire change.

She’s had the pleasure of working with some of Western Australia’s most respected brands, such as Bankwest, RAC, Road Safety Commission, UWA and Tourism WA, along with loved national brands such as Arnott’s, McDonald’s, Audi, and Tourism Australia.

Her expertise spans a variety of sectors, including financial services, property, education, FMCG, luxury, government, tourism, aged care and healthcare.

Known for her straightforward, razor-sharp, collaborative approach, and with a self-described ‘sick obsession’ with creative effectiveness and brand building, she’s earned a collection of Australian and APAC Gold Effies.

Taryn Hare
Executive Manager, Brand and Customer Strategy, Bankwest

Taryn is a strong female lead with local and international experience both brand and agency side. Taryn has an MBA from UWA and the London School of Economics, and extensive training and in business strategy and leadership.

She is currently leading Bankwest’s brand transformation from a regional bank to a digital challenger bank.

Prior to that, Taryn was Head of Business Management at 303 MullenLowe Perth, leading key clients including St John Ambulance and P&N Bank. During her career she has pitched and led top global and local brands including Coca-Cola, GHD, Simple Skincare, Castrol USA, Bunnings, Bankwest, ECU, The Perth Mint, Curtin University and Water Corporation.

Taryn cut her teeth at The Brand Agency Perth, before moving to the UK to set up The Brand Agency London. There she built this into a 15-person full service creative agency to launch Bunnings Warehouse in the UK, which was a top 30 advertiser by annual spend.

Thank you to our 2023/2024 Sponsors

Event Venue & Nearby Stays

Fraser's Kings Park, 60 Fraser Avenue, West Perth, Australia