Value Unlocked: Effective Communication for TODAY’S Real Estate

Led by a panel of industry experts, "Value Unlocked: Effective Communication for TODAY’S Real Estate" is a must-attend event for real estate agents looking to win in this RE market. Join us and learn:

• Adapt pricing strategies & capitalize on opportunities even when inventory is low
• Proven strategies to navigate challenging market conditions & competing in a today's market
• Understanding buyer psychology
• Crafting compelling offers
• Standing out in a crowded market
• How to master negotiations
• How to stand out from the crowd to both your buyers and sellers
• And MORE ....

Our speakers will cover a wide range of topics aimed at helping you differentiate yourself and build a STRONG BRAND PRESENCE!

This San Diego Real Producers event is exclusively open to Realtors and SDRP Preferred Partners ONLY. Secure your spot now!

• Industry Networking
• Expert Speakers Panel
• Intimate "4 corners" style Q&A
• Appetizer Bites
• Cocktails and beer

This event isn't just about theory – it's about actionable tactics you can implement immediately to enhance your value proposition and elevate your brand. Plus, networking opportunities will allow you to connect with industry peers, exchange ideas, and forge valuable partnerships.

Don't miss out on this opportunity to gain the knowledge and inspiration you need to thrive in today's dynamic real estate landscape.

Alan Shafran has dedicated the past 35 years to learning the ins and outs of the finance world and the real estate markets. His decision to bring his financial background to help excel as a Broker and aid his community in reaching their goals and dreams has been very fulfilling to both his career and personal life. Over the years Alan has held many titles. The Wall Street Journal named Alan as one of the "Top 100 Realtors Nationwide" as well as, "The #1 Realtor in San Diego County" and "The #3 Realtor in the State of California". These achievements have stemmed from his dedication to having a true understanding of the ever-changing market and a commitment to ongoing education. Technology has also played a major role in Alan predicating his position as a leader in the industry. Never one to shy away from change - his ability to embrace new programs, ideas and non-traditional business methods allow Alan to adapt to the current market condition and sustain continual productivity. Alan's unwavering enthusiasm, integrity and strong ethics have allowed him to surpass his clients' expectations, making them customers for life.

Melissa Sofia, powerhouse real estate broker from San Diego & proud Filipino American bossmom is determined that her four children learn that they’re limitless. Her company The Avenue Home Collective has consistently placed in Realtrends Top 1.5% in the US selling ¼ billion in San Diego homes per year. Recently named Real Producers Broker of the Year for San Diego, you’ve seen her onstage at Inman Connect in Vegas & New York, FUBCON, making waves with CAR & WomanUp! In addition to advocating for the AAPI community as 2022 President of the Asian Real Estate Association of America San Diego and the AREAA National Policy Committee.

Hello Everyone! I’m excited to participate in this panel and tell you about what has helped me be successful as an agent and team lead. I want to ensure that I bring value to you and your business so please feel free to ask all the hard questions. I started in real estate in 2005 (licensed as a new agent when I was 22 years old) and have worked full time since then. About 10 years ago I successfully built a team and now have 4 full time agents, a Listing Coordinator/Sales Manager, and 2 admins. We have averaged about $60M in sales over the last 5 years (excluding COVID which made everyone look good) with an average sales price over $1M. I am still heavily in the sales side doing about 50% of the volume that the team does. Feel free to connect with me after the panel as well as the industry is small and I believe that there is enough business for all of us to go around!

Nadia prides herself on her reputation within the San Diego Real Estate market delivering unparalleled service to her ever growing referral based clientele. A major differentiating factor that motivates the volume of referrals Nadia receives is due to her stellar analytical and negotiation skills which are paramount in a real estate transaction. Coupled with her relatable and outgoing personality, it’s more like having a best friend by your side as you make these important decisions in your life. While each transaction is different and can be a challenging process, Nadia is there to ease you through it all with her wit, intelligence, and knowledge…and always ready to go to battle for you in the war room.

Her light is always on as her first priority is her availability and personal attention to all her clients. Nadia is a self-made product of immigrant parents raised with a solid work ethic and taught to set the bar high. The daily manner she conducts her business in is rooted strong in ethics, morals and above all else, her client’s needs first. She understands that while the market is ever changing, it’s not always a sprint, but rather long-term relationship building that defines success. There’s a reason San Diego is credited as America’s Finest City and that’s a major factor why Nadia not only kept her native residency here, but decided to make the art of buying and selling homes her business for the last 20 years as a top multi-million dollar producer.

EACH TICKET MUST BE PURCHASED WITH YOUR INDIVIDUAL GUEST'S NAMES

• If you don't know the exact names of your guests when purchasing, email [email protected] to confirm and add their names to the guest list
• Invitation is nontransferable
• Tickets are non-refundable. All proceeds go to Love Justice International. Stop human trafficking, help put traffickers in J*il, and care for the most vulnerable.

• Business causal

Questions? Please email [email protected]

*Tickets are non-refundable. All proceeds go to Love Justice International. Stop human trafficking, help put traffickers in J*il, and care for the most vulnerable.

is a proven sales and real estate professional. In Daniel's professional career he has invested over $600 million of investor capital, primarily in real estate, has purchased in excess of 500 + single family properties and has managed sales teams nationwide.

helps find the highest and best use per property and they don’t leave a stone unturned. With creative solutions on every transaction, the ability to lend private capital to investors to buy a fixer-upper, they unlock the potential of distressed houses!

Foundation Escrow is the premier San Diego escrow company, providing quality services across Southern California. Clients benefit from expert escrow officers, supported by knowledgeable staff. We collaborate with local real estate agents and loan officers statewide, committed to fostering enduring business partnerships.

Renovate San Diego is a well-respected Real Estate investment company that is dedicated to serving San Diego. At Renovate San Diego, trust and integrity are at the core of everything they do. They understand that buying or selling a property can be a stressful and emotional experience, and they are committed to making the process as smooth and stress-free as possible.

Event Venue & Nearby Stays

Green Acre, 10300 Campus Point Drive, San Diego, United States