About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This intensive 1 Day course teaches you practical methods to test and validate business ideas before investing significant time and money. You will learn how to conduct market tests, run customer interviews, design lightweight prototypes, build MVPs, test pricing strategies, collect data through surveys, and evaluate competitive positioning. The training focuses on real-world, fast-execution experiments that help you refine ideas and eliminate risk early.
Learning Objectives
By the end of this course, you will be able to:
- Identify assumptions and design validation experiments
- Conduct powerful customer interviews for insights
- Build and test MVPs without heavy investment
- Run pricing tests and evaluate willingness to pay
- Use surveys, prototypes, and experiments to refine ideas
- Understand your competitive space and positioning
- Decide whether to pivot, refine, or pursue your idea
Target Audience
- Early-stage entrepreneurs
- Startup founders testing new ideas
- Innovators and product creators
- Business students and incubator participants
Why Choose This Course?
This course compresses real startup validation frameworks into a fast, actionable 1-day format. The trainer brings experience working with early-stage founders, innovation hubs, and product teams. You receive practical tools, templates, interview scripts, and experiment checklists to validate any business idea quickly and confidently.
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Want to train your entire team?
We offer customized in-house training for innovation teams, corporate accelerators, and startup programs. Modules can be tailored to your industry, product type, or idea-testing methods. Sessions can be delivered on-site or off-site with case studies relevant to your organization.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Understanding Idea Validation Fundamentals
Info: • Learn why testing ideas early prevents costly failures
• Understand assumptions, hypotheses, and validation stages
• Explore low-risk, high-impact validation approaches
• Icebreaker
Module 2: Customer Interviews & Insight Gathering
Info: • Design effective interview questions that reveal real needs
• Identify target users and decision-makers
• Extract insights to reshape your idea
• Role Play
Module 3: Prototype & MVP Experimentation
Info: • Create low-cost prototypes for quick testing
• Learn MVP types: concierge, landing page, demo, mockups
• Validate demand with minimal resources
• Simulation
Module 4: Market Testing & Real-World Experiments
Info: • Run small-scale tests to measure interest and intent
• Use landing pages, email tests, and behavioral data
• Evaluate traction indicators
• Case Study
Module 5: Pricing Tests & Value Perception
Info: • Experiment with pricing ranges and value-based pricing
• Understand willingness-to-pay indicators
• Validate revenue assumptions early
• Group Activity
Module 6: Surveys & Feedback Loop Optimization
Info: • Design surveys that capture meaningful user responses
• Build feedback loops to refine your idea
• Use testing cycles to reduce risk
• Activity
Module 7: Competitive Positioning & Market Fit
Info: • Analyze competitors and identify opportunity gaps
• Map your unique value and positioning strategy
• Validate differentiation through user reactions
• Action Plan Review
Event Venue & Nearby Stays
Regus – AB, Calgary – McDougall, 639 5 Ave SW, Suite 2500 Calgary, AB, Calgary, Canada
CAD 541.56 to CAD 705.09
