About this Event
UX strategy (aka Design Strategy or Product Strategy) is the process that should be started first before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. It relies on empirical, lightweight tactics that quickly move you and your team in the right direction.
Whether you are a product/UX designer, product manager/owner, entrepreneur, or part of an innovation team, this workshop offers an impactful way to quickly get up-to-speed on the practice of UX/product strategy techniques for devising innovative digital products and services.
Jaime Levy, author of the best seller UX Strategy (4,8/5 Amazon)will conduct this comprehensive workshop offering participants a high-level overview of the methodology along with hands-on experience of how to conduct the techniques. Participants will leave with the confidence to immediately apply what they have learned to their own project initiatives.
You will learn:
- Why an empirical practice of user experience strategy is crucial for devising successful online products and services
- How to define and validate your target users through provisional personas and customer discovery techniques
- How to identify direct and indirect digital competitors of a value proposition
- How to conduct competitive research and analysis to explore a crowded marketplace for an opportunity to create unique value
- How to focus your team on the primary utility and business model of a product by using storyboards as blueprints for prototyping
Workshop agenda
- Introductions/Kick-off
- The Four Tenets of UX Strategy. Discovery Phase: Best Practices
- Conducting Customer Discovery Interviews for Defining Value Propositions
- LUNCH
- Conducting Competitive Research and Analysis
- Storyboarding the Value Innovation
Jaime Levy is an author and a pioneer in the creation of innovative digital products and services. The second edition of her best-selling O'Reilly Media book is called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework on the practice, which lies at the intersection of product design and business strategy.
She runs her own UX/product strategy consultancy JaimeLevy.com based in Los Angeles and Berlin. Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.
Jaime has also taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford.
Workshop testimonials
"I just had a job interview with a bank and they asked me about my product strategy knowledge. They were clearly impressed when I spoke about what I learned from your book and the workshop." – Kimberly Clark
"Energy and passion of Jaime are great, she has shown us how to build a UX strategy with relatively simple methods, a well-organized workshop. I recommend it!" – Jill DaSilva
FAQs
What else comes with this workshop?
You will get a complimentary hardcopy of the 2nd edition of UX Strategy (38€ value) in either German or English. It will be waiting for you at the workshop! You can even get Jaime to autograph it!
How can I contact the organizer with any questions?
Please scroll down and click on "Kontakt" .
Do I have to bring my printed ticket to the event?
No, your name will be checked at the list. That's it.
Do I need any equipment?
Having a laptop is highly recommended, but not required. You can work in teams of two on the exercises that require a laptop.
What about lunch and refreshments?
We'll provide lunch and plenty of coffee and refreshments before the workshop starts and during the mid-session breaks.
How do you recommend that I convince my manager to send me?
You can start by showing your manager:
Jaime's best selling book on Amazon (so they can see the number of 5-star reviews and what they say),
Jaime's LinkedIn profile and website (so they can see her 30-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking the workshop),
Jaime's Wikipedia page (so they can see that she's been a recognized software design pioneer from before the internet even had a web browser).
How to get an invoice?
In case you need an invoice first or have any other procedural requirements please contact us directly.
Are there any group discounts?
Yes! If you would like to purchase multiple tickets, please scroll down and click on "Kontakt".
Are you looking for a host for this or other UX Strategy workshops?
Yes! If you would like to learn about how hosting works, please scroll down and click on "Kontakt".
What is your refund policy?
All tickets are refundable for up to 30-days before the event except in the case of major emergencies. You are welcome to transfer the ticket to another person. Please email us to let us know of the name change so we can update the contact information. If this event has to be postponed/cancelled, you will be given a full refund (including fees).
Will this workshop be run safely during the Covid-19 pandemic?
YES!!! Everyone is required to be vaccinated.
Alles 2022 UX Strategy Workshop Tour Dates en Deutschland!
Cologne - Friday, Oct 14, 2022 - https://uxstrategy-cologne.eventbrite.de
Munich - Friday, Oct 21, 2022 - https://uxstrategy-munich.eventbrite.de
Berlin - Friday, Oct 28, 2022 - https://uxstrategy-berlin.eventbrite.de
Event Venue & Nearby Stays
Digital Product School, Freddie-Mercury-Straße 5, Munich, Germany
EUR 585.50 to EUR 702.82