Using Customer Insights for Content Marketing Success - FREE Webinar

According to a study by Epsilon, 80% of consumers are more likely to do business with a company that personalises their interactions with them.

But, personalisation goes beyond using a customer's name in a newsletter; it involves creating great content that directly addresses their challenges and needs. When your content resonates on this level, it significantly increases engagement and the likelihood of purchase. Learn how to develop a content strategy that puts your audience first in this free webinar from CopyHouse!

🧑🏽‍🎓 Key Takeaways:

• How to effectively gather and analyse customer insights.
• Strategies for integrating customer data into your content marketing plan.
• Tools and techniques for measuring the impact of your content.

🔎 Why Attend?

• Learn how to leverage customer data to create impactful content that resonates with your audience.
• Discover techniques to enhance audience engagement and drive conversions.
• Understand the latest trends and best practices in content marketing.

By signing up, you will also gain exclusive access to a high-quality recording of the webinar - perfect for those who might want to revisit the content or for anyone unable to attend the live session.

🎤 About Your Host:

Kathryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands. Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops, and TechTalks. Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.

Event Venue

Online