Hosted by Riskified and Daniel Zacks from MOPerations
About this Event
Join us for Unlocking the Future of Marketing & Revenue Operations, an exclusive event focused on the future of Marketing Operations (MOPS) and Revenue Operations (RevOps). We’ll dive into key topics such as AI-driven strategies, marketing attribution, and best practices for optimizing lead flow between marketing and sales. This is your opportunity to gain valuable insights, connect with industry experts, and explore the trends that will shape 2025 and beyond.
Agenda:
18:00-18:30 - Gathering, food & drinks
18:30-18:40 - Opening
18:40-19:15 - Roundtables
- Marketing Measurements & Attribution
- Practical AI Uses in MOPS/RevOps In 2025
- Handover From Marketing to Sales / Lead Flow
19:15-20:15 - Industry panel: Ask the Experts: Unlocking Insights from MOPs & RevOps Professionals
20:15-20:30 - More mingling
* The talks will be in English
Roundtable Discussions:
Marketing Measurements & Attribution
Explore how to accurately measure marketing performance and attribute success to the right channels. Learn about the latest tools and techniques for optimizing your marketing ROI and tracking customer journeys effectively.
Practical AI Uses in MOPS/RevOps in 2025
Discover the future of AI in Marketing and Revenue Operations. This roundtable will delve into practical AI applications that will transform how we automate processes, analyze data, and drive smarter business decisions by 2025.
Handover from Marketing to Sales / Lead Flow
Discuss best practices for ensuring a seamless handoff of leads from marketing to sales. Share strategies for improving lead quality, streamlining communication, and maximizing conversion rates through effective lead flow management.
Industry Panel: Unlocking Insights from MOPs & RevOps Professionals
Join us for an engaging panel discussion with top MOPS and RevOps leaders: Elana Shama (Riskified), Daniel Zacks (Justt, MOPerations Community), Kfir Pravda (PMG), and Yiz Segall (MediaSync). Hosted by Rebecca Smith (Riskified), this session will explore the latest trends, challenges, and strategies shaping the future of marketing and revenue operations. Don’t miss this opportunity to hear directly from industry leaders and gain actionable insights to drive your business forward.
*Paid parking can be found at Berkowitz 7, Tel Aviv-Yafo
Can't wait to see you all in person!
Event Venue & Nearby Stays
Riskified, 37 Sderot Sha'ul HaMelech, Tel Aviv-Yafo, Israel
USD 0.00
