Unlocking Innovation with New Holland Brewing

Innovation doesn’t happen in isolation—it thrives in connected communities.

Join us for a moderated conversation highlighting the New Holland Brewing story—from the first pour to a bold brand; challenges, lessons learned, and reflections on innovation and leadership.

Unlocking Innovation, hosted by SURGE at Lakeshore Advantage’s Next Center, is for the startup founders, entrepreneurs and corporate change-makers shaping the future of the Lakeshore region’s innovation economy.

Together, we’re building a startup ecosystem where radical ideas are tested, products are launched, and scale is within reach. From garage-stage founders to industry R&D leaders, this is your space to connect, exchange insights, and fuel the next wave of growth.

Expect real conversations, unexpected connections, and a fresh pour of inspiration courtesy of our friends at New Holland Brewing.

This is where innovation gets personal—and local. Don’t miss it.

Event Venue & Nearby Stays

65 E 7th St, 65 East 7th Street, Holland, United States