About this Event
In today’s competitive market, understanding your customers is the key to sustained business growth. This workshop will explore the psychology behind customer behavior, different customer types, and how to cater to diverse customer preferences. By delving into these critical areas, participants will gain practical tools to create meaningful connections, build brand loyalty, and drive sales. The workshop will be delivered by Steve Lazars.
Target Audience:
Entrepreneurs, business owners, and professionals from diverse backgrounds seeking to enhance their customer engagement strategies and drive business growth.
This interactive session will combine insights from customer psychology with actionable strategies, enabling participants to anticipate customer needs, enhance their offerings, and stay ahead of the competition.
Learning Objectives:
1. Customer Psychology:
- Understand the factors influencing customer decision-making.
- Explore the emotional and cognitive drivers behind purchasing behavior.
- Learn how to use psychological principles to shape customer experiences.
2. Customer Types:
- Identify different customer archetypes and their characteristics.
- Tailor marketing, communication, and sales approaches to suit varying customer needs.
- Recognize the unique traits of your target audience for better engagement.
3. Customer Preferences:
- Discover tools to analyze and predict customer preferences.
- Understand the role of personalization in creating memorable experiences.
- Adapt your business strategies to align with evolving customer trends.
Learning Outcomes:
By the end of the workshop, participants will have a clear understanding of:
- How customer psychology influences buying decisions.
- The ability to identify and engage with different customer types effectively.
- Practical strategies to cater to diverse preferences and boost business growth.
Event Venue & Nearby Stays
Ormeau Business Park, 8 Cromac Avenue, Belfast, United Kingdom
GBP 0.00
