Tuesdays with Kari Schimmel: DEI in Advertising: The importance of authentic storytelling

Tue Nov 18 2025 at 05:30 pm to 08:30 pm UTC-05:00

The Unicorn Tavern | Grand Haven

Progressive Lakeshore
Publisher/HostProgressive Lakeshore
Tuesdays with Kari Schimmel: DEI in Advertising: The importance of authentic storytelling
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In an era when many companies are eliminating their DEI programs, Detroit advertising agency Campbell Ewald has doubled down on theirs. Join Kari Shimmel, CEO of Campbell Ewald, to hear how a robust DEI program influences the way they tell their clients' stories, and why authentic storytelling is essential to building inclusive companies, communities, and a thriving democracy.
Kari Shimmel is the first woman CEO of Campbell Ewald, a 110-year-old national advertising agency rooted in Detroit. A designer turned strategist and former educator at Detroit’s College for Creative Studies, she’s known as a “Swiss-Army knife” of marketing—combining creativity, strategy, and empathy to build brands that matter. Kari is a passionate advocate for inclusive cultures, believing that authentic storytelling begins with diverse voices. Her curiosity, collaborative leadership, and cross-disciplinary experience inspire teams to craft ideas, stories, and experiences that move people, brands, and communities forward.
Join us Nov 18 at The Unicorn Tavern for this much anticipated conversation!
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The Unicorn Tavern, 415 S Beechtree St, Grand Haven, MI 49417-2042, United States

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