Training Course in Social Media Marketing

This course in Social Media Marketing will equip you with the skills and tools needed to plan, execute, and manage effective social media campaigns.

You will learn how to build brand awareness, engage your audience, and drive business growth across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

Duration

5 Days

What You Will Learn

1. Social media platforms and how they work

2. Creating a social media strategy

3. Content creation and planning

4. Advertising on Facebook, Instagram, LinkedIn, and Twitter

5. Influencer and community marketing

6. Analytics and reporting

7. Social media management tools (Meta Business Suite, Hootsuite, Buffer)

8. Trends and best practices in 2024 and beyond

9. Understanding and measuring ROI (Return on Investment) and ROAS (Return on Ad Spend)

Who Should Take This Course?

Marketers, entrepreneurs, social media managers, content creators, brand managers, PR and communications officers, and anyone seeking to grow their online presence.

Topics to Be Covered

1. Introduction to Social Media Marketing

2. Platform-by-platform overview (Facebook, Instagram, LinkedIn, etc.)

3. Content planning and calendar creation

4. Social media copywriting and design tips

5. Paid advertising and campaign setup

6. Managing communities and engaging followers

7. Influencer marketing strategies

8. Social media analytics and tools

7. ROI and ROAS: Understanding financial impact

Event Venue & Nearby Stays

Tala Road, Tala Road, Nairobi, Kenya