Name: Train Your Marketer Program (100% HRDF Claimable)
Start: 2024-11-27T10:00:00+08:00
End: 2024-12-19T18:00:00+08:00
Location: Iconik Co-Working Space

Train Your Marketer Program (100% HRDF Claimable)

Boost your marketer's skills in our 7-Module Train Your Marketer Program by Authority Institute! Limited seats available!
About this Event

𝐀𝐓𝐓𝐄𝐍𝐓𝐈𝐎𝐍 all business owners, head of departments, HR departments (and new marketers),
Are you doing okay?
More specifically, are your marketers doing okay?
If they are still healthy and working without issues, excellent!
Otherwise, let us diagnose the problem together.
First, have you recently noticed any one or more of the following symptoms in your marketing department?

💉 So much effort, 𝐦𝐞𝐝𝐢𝐨𝐜𝐫𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.
💉 Good vocabulary, 𝐛𝐨𝐫𝐢𝐧𝐠 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬.
💉 Many prospects, 𝐧𝐨 𝐥𝐨𝐲𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.
💉 Expensive ads, 𝐥𝐢𝐭𝐭𝐥𝐞 𝐭𝐨 𝐧𝐨 𝐫𝐞𝐭𝐮𝐫𝐧𝐬.
💉 Tons of content, 𝐭𝐢𝐧𝐲 𝐬𝐚𝐥𝐞𝐬.
💉 Endless emails, 𝐫𝐚𝐝𝐢𝐨 𝐬𝐢𝐥𝐞𝐧𝐜𝐞.
💉 Overtime hours, 𝐥𝐞𝐬𝐬𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲.

If any (possibly more than one) of them resonate with you, there is a chance that your marketers are either overwhelmed or underperforming.
Either can happen when they may be missing one or more of the following:

🧠 Skillset.
🧠 Toolset.
🧠 Mindset.
🧠 The right attitude.

Without these key elements, your marketing plans will gather layers of dust when your marketers are unable to execute them for you.
Having helped 143 companies across 132 industries to grow and scale over the past decade, we had the opportunity to see common patterns (eg. what works and what doesn’t.)
To build your marketer’s confidence in executing your strategies, we are opening our 7-𝐌𝐨𝐝𝐮𝐥𝐞 𝐓𝐫𝐚𝐢𝐧 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 where they will learn to master the 7 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐬𝐤𝐢𝐥𝐥𝐬 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲.
Here’s what we will cover:

Module 1: Mindset Of A Marketing Strategist
Your marketers will learn:
⭐How to strengthen business acumen so that they can identify the type of marketing activities that drive business growth.
⭐ The Z-Marketing System™ - The 5 marketing assets every company needs to turn strangers into customers consistently.
⭐ How to ideate, manage, and prioritize marketing ideas that move the needle.

Module 2: Z Marketing System
Your marketers will learn:
⭐ How to identify & prioritise the right goals - Allocate resources effectively & ensure every marketing investment yields the highest possible return.
⭐ How to promote your product or service with authority, instead of coming across as pushy and annoying.
⭐ How to filter out tire-kickers so that your sales team doesn’t have to waste time talking to them.

Module 3: Persuasive Copywriting
Your marketers will learn:
⭐ How to write words that emotionally connect with your customers, build trust, and inspire action.
⭐ 14 Copywriting Frameworks used by the world’s most successful copywriters and have proven to work in any industry.
⭐ The 6 Step Copywriting Process - This enables them to write and sell any product or service that’s presented to them, even if they have little to none writing experience.

Module 4: Social Media Advertising
Your marketers will learn:
⭐ Our process of generating endless creative ad ideas (effortlessly).
⭐ How to Plan, Set Up, Launch & Optimise Ads on any social media platform.
⭐ What to do when ad cost increases.

Module 5: Content Creation & Storytelling
Your marketers will learn:
⭐ The science behind creating viral content that builds authority and brand awareness…without needing to do silly videos that hurt your brand.
⭐ How to Get Over 416 Authority-Building Content Ideas in less than 18 minutes.
⭐ Our stress-free 5 x 4 process for planning and producing months of content in just a few hours.

Module 6: Effective Email Marketing
Your marketers will learn:
⭐ 28 Tactics to grow and nurture an email list of qualified buyers.
⭐ Our proven 6-step email sequence for nurturing new leads and identifying people who are ready to “buy now”.
⭐ For people who are not ready to buy now, how to nurture them and stay “Top Of Mind”.

Module 7: Productivity Management For Marketers
Your marketers will learn:
⭐ The 6-Step (C-O-P-D-R-R) Productivity System so that they can be “on the ball.”
⭐ How to review past marketing activities & coach themselves for improvement
(but most importantly... don’t repeat the same mistakes).
⭐ The Communication Rhythm they can use to keep you updated on what’s happening
(so that you don’t find out about problems when it’s too late).

✅ 𝐖𝐡𝐨 𝐒𝐡𝐨𝐮𝐥𝐝 𝐀𝐭𝐭𝐞𝐧𝐝?
- Executives who are willing to perform better but struggle to do so because they lack fundamental marketing skills.
- Executives that you see potential in, and you’re willing to groom him/her to take up bigger responsibilities.
- Executives who want to play a bigger role and contribute in helping you drive business growth.

Limited seats available!
For full program and enrollment details, follow the link below. 👇