Tracking Website Performance in Google Analytics

Google Analytics is Google’s free web analytics tool that provides insights into how users interact with your website or app. It can help you: see how users engage with your site, track and optimize your marketing campaigns and improve your user experience by identifying areas of your site where users are experiencing challenges.

In this session Rob Bunting of Cincinnati I-marketing Group will facilitate a discussion on how to use Google Analytics for tracking website performance, including demonstrating how to navigate the tool and how to create custom reports.

Facilitator: Rob Bunting of Cincinnati I-marketing Group

Agenda:

• Key performance metrics you should be tracking
• How to create and schedule custom reports
• Navigating Google Analytics to get the answers you're looking for
• Additional resources for learning how to use Google Analytics
• Q&A

Rob Bunting likes to help businesses grow through online marketing. He's been an Internet marketing professional since 1998 and is very passionate about what he does - applying 25 years of experience helping both B2C & B2B firms generate more sales or sales leads through online advertising program set-up and management, marketing strategy development and implementation, website traffic analysis, and search engine marketing. Rob is a Google Partner who is certified in both Google Ads and Google Analytics, a Microsoft Ads Accredited Professional and Yelp Ads Certified Partner.

Event Notes:

• This is a virtual event! After you register for the event, you will receive the Zoom login information via email.
• All are welcome at our B2B Marketing Community meetings, which are typically held on the first Thursday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s B2B Marketing Community focuses on marketing strategies for selling to organizations. We exchange ideas and offer advice on leading strategic initiatives, marketing tools and resources, digital marketing for businesses, professional development and more. These insights are applicable to both small and large marketing teams.

Facilitated by Suzanne Parkey, Karen Karank, Sarah Speltz and Jim Savage, each monthly session hosts B2B experts who share best practices, helpful resources, and fresh ideas. With topics applicable to Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. W e provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Event Venue

Online