This Must Be The Place: How Music Can Make Your City Better: Book Launch

PRESENTED BY WAVELENGTH TORONTO and THE CITY OF TORONTO

This is the big one - the homecoming. Join Shain as he lauches his critically acclaimed debut, This Must Be The Place: How Music Can Make Your City Better at The Cameron House in Toronto.

Shain will joined in conversation with Jon Dekel (National Post) and a panel of special guests (co-curated by Wavelength and the City of Toronto) to discuss how Toronto is evolving as a global music-friendly city. Shain will also have books for sale (courtesy of Ben McNally Books) and will happily sign them.

Doors - 7:30pm

Interview - 8:00 - 8:30pm

Break & Networking - 8:30pm - 9:00pm

Panel - 9:00 - 9:45pm

Close - 10pm

About the book:

This Must Be the Place introduces and examines music’s relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed. Told in an accessible way through personal stories from cities around the world — including London, Melbourne, Nashville, Austin and Zurich — This Must Be the Place takes a truly global perspective on the ways music is integral to everyday life but neglected in public policy. Arguing for the transformative role of artists and musicians in a post-pandemic world, This Must Be The Place not only examines the powerful impact music can have on our cities, but also serves as a how-to guide and toolkit for music-lovers, artists and activists everywhere to begin the process of reinventing the communities they live in.

About Shain:

Shain is a globally recognised thought leader at the convergence of music, culture and urban policy. This is showcased in his debut book, This Must Be The Place: How Music Can Make Your City Better, due out on Repeater Books (distributed in the United States by Random House) on September 12, 2023. Shain has defined a new way to think about the value of music in cities and places and through it, influenced over 130 cities and places to invest in music and culture as founder and executive chairman of Sound Diplomacy and founder and executive director of the not-for-profit global Center for Music Ecosystems. He has authored authoritative reports on the role of music in cities, tourism, the night time economy, real estate and recovery, including the most extensive guide to music and the Sustainable Development Goals (SDGs) ever written, in partnership with the United Nations. He has spoken at hundreds of global conventions, such as SXSW and the UN World Urban Forum and delivered the first ever TEDx talk on music’s role in cities. Shain holds a PhD from the University of London and lives in East London.

Event Venue & Nearby Stays

The Cameron House, 408 Queen Street West, Toronto, Canada