Think Like a Brand Strategist

Are you a startup founder struggling to find time for branding?

Countless founders don’t have the time to build a brand strategy, so it never happens. Unfortunately, this means many great ventures fail for no good reason.

Simon Coe is on a mission to change that. In this interactive talk, he shares an understanding of branding that is easy to grasp yet powerful enough to help your startup survive and grow. He tackles the problem head-on, shining a light on what founders actually need to know and presenting it in a simple, inspiring way.

This event is brought to you by Talent Garden Rome. If you are a startup founder in our network, we hope you’ll join us.

This is not a passive lecture. It is a 50-minute interactive seminar followed by a practical group exercise.

During the seminar, we will explore:

• The "Why":
  Why startups need a brand strategy more than any other type of company.
• The Origins:
  The birthplace of branding and how it applies today.
• Definitions:
  Clear definitions of Branding vs. Strategy.
• The Core:
  The 3 principles behind all successful brand strategies.
• Real World:
  Seeing the principles at work in case studies.
• Action:
  How to approach building your startup brand immediately.

• Self-Reflection:
  During the seminar, you will answer specific questions to discover the hidden challenges and opportunities within your current brand story.
• Group Exercise (30 mins):
  You will pair up with another founder for a fun activity. This helps you gain confidence using the "3 Principles" while engaging with each other's startup stories.
  

Talent Garden Rome is the heart of the city's digital ecosystem.
As part of Europe's leading network for coworking and innovation, we offer a vibrant campus where startups, freelancers, and corporations come together to work, learn, and collaborate on the technologies of tomorrow.

Info: During the seminar you will be asked to write down your answers to a few questions. Answering these questions helps you to discover some of the challenges and opportunities within your brand story.

Info: This is an exercise where startups work in pairs of two. It’s a fun activity that helps you to gain confidence with the 3 principles while engaging with each others’ startup story.

Event Venue & Nearby Stays

Talent Garden, 92 Via Ostiense, Roma, Holy See (Vatican City)

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