Think Brand, Not Business Workshop - Edinburgh

Brand Satellite’s Giles Etherington will explain how creating a brand for your business will help you to connect with your ideal clients better.

You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.

The exercises during the workshop will help you to start the process of thinking about your business differently - as a brand.

Doing this in a sociable group environment will also make you realise how important external perspectives are, to help you create more powerful messages. Come along expecting to give and receive valuable feedback!

This is also a great opportunity to network with other small business owners facing similar challenges to you.

"Thank you for delivering a really fantastic session today. It was really impactful and engaging session with clear, valuable outputs for all that attended. After the work you did, I recognised that many of the businesses described what they did better than I had ever heard them do previously."

Melinda O’Reilly
Entrepreneur Acceleration Manager Edinburgh

• Small purpose-driven business owners.
• Businesses who are struggling to explain their what, how and why effectively.
• Businesses who are struggling to attract enough of their ideal clients.
• Businesses who are aware they have something special to offer the right people.
• Businesses who are struggling to fulfill the untapped potential of their business.
• Business owners who are feeling that their passion for what they do is being tested.

9.15: Arrival, Tea/Coffee & Networking

9.45-12.45: Interactive Workshop

Brand Satellite (https://brandsatellite.co.uk/) is a multi-award-winning brand consultancy founded by Giles Etherington (https://www.linkedin.com/in/gilesetherington/), who has over twenty years of international experience working with renowned brands.

Today, Giles empowers purpose-driven small business owners and entrepreneurs to think, look, and act like big brands - creating powerful brands that enable them to resonate with their target audience more effectively.

Brand Satellite's unique 3-stage approach, Brand Creation, Branding, and Brand Communication, ensures clarity, confidence and courage in delivering the right messages to the right people, resulting in improved communication and enhanced business success.

The many positive testimonials and referrals Giles has received from satisfied clients reflect the impact creating a brand can have on a business.

This workshop is a taster of what you can expect from the 28-Day Brand Launchpad.

Brand Satellite has developed and tested a new group brand creation programme, The 28-Day Brand Launchpad (https://brandsatellite.co.uk/28-day-brand-launchpad/).

The programme brings together 5-8 purpose-driven, service-based, small business owners, who help each other to create the perfect brand for their business. It is like having a board of directors help you develop your ideas.

The award-nominated 28-Day Brand Launchpad is the only group brand creation programme in the UK, bringing like-minded small business owners together, to create brands together.

Event Venue & Nearby Stays

The Melting Pot, 15 Calton Road, Edinburgh, United Kingdom