Think & Link with Brieane Olson and Yumi Clevenger-Lee

Think & Link with Brieane Olson and Yumi Clevenger-Lee

What do these two stats have in common? 

32% of Gen Z say they, themselves, are the biggest influence on how they think and feel. A rigorous study (on ~40,000 deals over 40 years) finds that around 70-75 % of acquisitions fail to live up to expectations. 

No matter how you connect those dots, chances are it has to do with culture, which is the topic of our next Think & Link.

Culture weaves entire societies and populations together, but it is also at work within organizations, corporations and governments. We see the importance of culture in how young generations learn, believe and behave, yet it also weighs on corporate mergers and acquisitions across continents. 

Our two brilliant guests will help us make sense of this ever-present, ever-shifting dynamic. We have Brieane Olson, CEO of PacSun to talk about a Voices in Youth Culture and Community report they’ve recently commissioned and published. And, we have Yumi Clevenger-Lee of Quest Global to discuss their successes using acquisitions to build a culture-first engineering consulting business that boasts 13,000 people across 17 countries.

Areas of learning from this event;

One: What is the state of our youth? What is important to them and what are the younger generations most hopeful about? 

Two: How do you create a thriving culture for a global workforce? 

Three: What sorts of things can an individual do to positively impact the culture of their organization? 

Capsule started Think & Link as a french-style salon, to discuss the relevant topics of the day, connect with other like-minded individuals and share inspiring stories. 

These events are sponsored by:

Capsule, a special projects agency in Minneapolis working with brands like PepsiCo, Patagonia, Osprey, Tyson Foods, Arc’teryx, Curaleaf and Kwik Trip on complex marketing, design and brand challenges.

Lake One, a modern growth and technology partner helping B2B brands navigate digital transformation across marketing, sales and customer experience.

August Ash, a web design, development, and digital marketing firm based in Bloomington, Minnesota. They have helped countless organizations in both the for-profit and nonprofit sectors solve complex challenges by aligning strategy, sales, technology, and marketing. 

Co-hosts:

Dustin Studelska, PhD, Brand Communication Strategist, Capsule

Abby Kelsey, Co-Founder, Always Social

In-Person Attendance Details:

3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free. 

4:00 - 5:00 pm CST: Conversation with our guests.

5:00 - 6:00 pm CST: Close, networking, and looking forward to the next one.

Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.

Attendance is $35. Food, parking and libations are included. Active participation is expected.

Event Venue & Nearby Stays

Capsule, A Special Projects Agency, 1220 Marshall Street Northeast, Minneapolis, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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