The Swift Shift

Join the American Marketing Association for the “Swift Shift," an event where we'll dive deep into Taylor Swift’s Eras Tour’s impact on New Orleans businesses and the local economy through the power of cultural phenomenon marketing. Our panelists will discuss how local businesses capitalized on Taylor Swift's Eras Tour, as it revolutionized their marketing strategies, and breakdown Swiftonomics in New Orleans. Explore how Taylor Swift and her Era’s Tour influenced the marketing landscape in New Orleans, along with how your business can capitalize on this & future cultural phenomenons.

This workshop is designed to:

• Increase awareness of the "Swiftonomics" effect and its positive impact on the local economy.
• Build a stronger community among NOLA businesses by sharing knowledge and experiences.
• Share insights and strategies for leveraging major events for capitalizing on major events and cultural moments for your own business success.
• Educate attendees on effective marketing strategies to leverage major events like the Eras Tour, based on specific tactics and campaigns that drove results.

Here's what you can expect:

• Hear from local business owners who have successfully capitalized on the "Swiftonomics" phenomenon through cultural phenomenon marketing strategies.
• Understand the "Swiftonomics" effect and its impact on local businesses.
• Learn the effective marketing strategies used on engaging with fans and event attendees.
• Gain practical strategies and tactics to enhance your marketing efforts.
• Leverage the broader economic impact of the Eras Tour on various sectors in NOLA.
• Engage in a Q&A session and get your specific questions answered by the experts.

Don't miss out on this unique opportunity to learn, network, and celebrate the power of cultural phenomenon marketing!

Event Venue & Nearby Stays

Fire House Loft, 4523 Magazine Street, New Orleans, United States