The State of AI in Social Media Marketing

Join us for a discussion on the ever-evolving landscape of AI and social media marketing with Tim Brunelle and Ryan Peña. From strategic planning to asset production, our conversation will cover ways to use AI to engage with your audience, optimize content, and drive conversions on various social platforms.

Some of the topics we'll cover include:

• Creating an AI-process to improve efficiencies
• Balancing brand style with AI tools for tailored content experiences
• How social teams can discuss and leverage AI alongside brand teams
• Let’s talk ethics!

Tim Brunelle
Tim Brunelle is a creative business consultant with 30 years consulting and management experience deciphering the human, tech and cultural puzzles inside agencies, brands and marketing. Since 2008 Tim has been teaching creativity at the Minneapolis College of Art and Design. His two most recent courses were AI for Artists and Entrepreneurs along with Persuasion and Marketing. Tim focuses on leading special projects which unlock competitive advantage and help organizations achieve audacious goals. Discover his process and subscribe to his weekly newsletter at TimBrunelle.com.

Ryan Peña
With over 14 years of distinguished leadership in digital marketing, Ryan Peña is a catalyst for positive change and a visionary strategist. Currently serving as a Digital Enhancement Leader at NMDP, a renowned healthcare enterprise, Ryan orchestrates cutting-edge marketing initiatives that drive substantial business growth and elevate brand awareness. Passionate about sharing knowledge and insights garnered from extensive experience, Ryan is a sought-after speaker, trainer, and emcee at prominent marketing conferences and events globally, inspiring fellow professionals to adopt authentic storytelling, elevate customer service standards, and drive continuous process improvement. Ryan aims to galvanize and equip others with the tools and inspiration necessary to effectuate meaningful change through the transformative power of digital marketing.

8:00 am - Networking/Coffee & Breakfast (bagels and cream cheese, bacon, mini cheesecake)

8:25 am - Welcome/Announcements

8:30 am - Presentation

Improving is a modern digital services company that offers IT consulting, software development, and agile training across the globe.

Event Venue & Nearby Stays

Improving, 1515 Northeast Central Avenue, Minneapolis, United States