The So-so Market BERK

The So-So Market is a COVID-19 baby, founded & Hosted by Indigo Vintage Cooperative. Outdoor, 'mini' markets are a great alternative to traditional indoor retail. Outdoor retail markets and events like farmer's markets + smaller-scale fleas are the only events allowed in CA. This is due to the fresh moving air supply, more space to distance, and shorter chain supply “vendor to customer” model. In addition to our events following citywide guidelines, we have solid COVID protocols in place and have taken the necessary steps to make our events as safe as possible. Masks are required for entry, online ticket reservations gauge the number of people who are attending to enforce max capacity, sanitation stations + temp checks upon entry, and social distancing markers and protocols enforced.

Our community's bigger markets like Alameda + Rose Bowl are canceled, which are considered too large and have been canceled indefinitely. This event gives small businesses a chance to survive this pandemic on a much smaller + safer scale. What makes So-So special is the ability to find amazing, unique, sustainable items, interact with the small business you are directly supporting, and be surrounded by a community of creative, fashionable, COOL ppl. We differ from an upscale market, simply because we keep it SO-SO, every vendor who is invited to sell with us is asked to bring DEALS in addition to their fab curations. This makes our market safe, sustainable AND accessible to all.

EVENT DETAILS:

SUNDAY, 1/24/2021

SO-SO MARKET BERK

2362 BANCROFT WAY, BERKELEY CA

11AM-5PM

TICKETING:

**TICKETS ON SALE SUNDAY 11/17 @ 12PM PST

$15 EARLY BIRD ADMISSION 10AM (ONE PER PERSON)

$2.50 ONLINE RESERVATIONS TO LIMIT WAIT TIMES (2 PEOPLE PER RESERVATION)

FREE GENERAL ADMISSION THROUGHOUT THE DAY, WAIT TIME VARIES

THERE WILL BE TWO LINES: GENERAL ADMISSION + RESERVATIONS. GENERAL ADMISSION WILL BE ON THE RIGHT OF THE ENTRANCE IN FRONT OF THE CHURCH BUILDING, WRAPING AROUND ONTO DANA STREET AND RESERVATIONS ON THE RIGHT GOING DOWN BANCROFT. MAKE SURE YOU DOUBLE CHECK WHICH LINE YOU'RE IN SO YOU DON'T HAVE TO START OVER.

PARKING: FREE STREET/METER PARKING ON SUNDAYS. ADDITIONAL PARKING GARAGE ONE STREET OVER 2 TELEGRAPH-CHANNING GARAGE 2450 DURANT AVE.

BART: CLOSEST STATION IS DOWNTOWN BERKELEY STATION (10 MIN WALK)

RAIN OR SHINE BABY: BRING YA UMBRELLAS + LAYERS

For our visiting shoppers, THANK YA for coming to support local Bay Area vendors and business. Here are a few walkable and must see attractions (for more make sure to follow along w our insta page w our Berk faves).

- The market will be just a few blocks from TELEGRAPH AVE, this the most happening street in Berk <3 Plz enjoy eateries and small boutique shopping:

- Indigo Co-op Berkeley, a MUST SEE. Our original co-op and where it all began!! Showcasing over 25+ local vintage vendors and makers.

- Bows and Arrows- best sneaker and street wear shop in the Bay! Shop small y’all <3

- 510 Skate Shop

- Moe’s & Sleep Cat Books- historic book shop!! + brand new more curated baby book shop w a cute ass sleepy cat.

- Orginal CREAM- ice cream and MF cookies, shall we say more?

- Artichoke’s Pizza- no questions, fave pizza

- Yogurt park (Classic AF froyo)

- COFFEE- 1951, Romeo’s, MY Coffee

- More shopping: 2nd Street buy sell trade, Mars Vintage, Amoeba Records, Hat shop, Cool lil outdoorsy shop- Young’s Backpacking, J-town express for Japanese candies, Cross Roads Trading on Shattuck, Flore Arte (plant shop), nearby areas of interest: 4th Street, College Ave, Rockridge area.

- NATURE shit- Albany bulb, Indian Rock, Tildan Park trails, UC gardens + walking through the stunning campus <3

A little bit about your host, Indigo Vintage Cooperative:

We started in 2018 on Telegraph Ave in Berkeley CA. We have a non-traditional retail method that is not only sustainable, but emphasizes community and small business. Our brick-and-mortar shops are open 7 days a week and house over 50+ local vendors over three locations: Berkeley, San Francisco, and Santa Cruz.

We share resources as a cooperative, and ALL of our items are VINTAGE, re-cycled, small-batch, local, or small businesses. We are womxn-owned and operated, our vendors are a diverse pool from all backgrounds. Our shops are all on iconic streets in their Bay Area cities- which means our rent + operations cost is high. We know our shop prices can be higher and less affordable options, so we decided to start So-So Market to make our offerings accessible to everyone. Our vendors often bring huge markdowns and new sales items starting at $5. We believe fashionable, sustainable, vintage items should be available for everyone! So come get yours at the So-So Market <3

COVID SAFETY GUIDELINES:

- MASKS REQUIRED FOR ENTRY

- LIMITED CAPACITY ENFORCED

- SANITATION STATIONS PROVIDED + TEMP CHECK UPON ENTRY

- PLZ DON'T COME IF U ARE FEELING UNWELL, OR TESTED POSITIVE

- 6 FT SOCIAL DISTANCING

- REGULATED, LIMITED FITTING ROOMS

BLM

We will be bringing back our Communal Black Lives Alter, a memorial to celebrate black lives and livelihoods, and remember BIPOC lives lost to police brutality. Please feel free to bring any photos of loved ones, florals, art, poems, etc to contribute to this alter and pay respects. There will be local BLM resources and organization info on-site. Please inquire about our #indigofund, for young, emerging, black-indentifying gals, gays & theys for programs such as free market + shop spaces, mentor ship and grants! Email [email protected] for more info <3

General FAQ:

- Dogs are welcome!

- 1 early bird ticket per person, 2 people per online resvations

- Please limit your time in the market to 2 hours max, and be mindful of people waiting in line if you have finished shopping

- Wait times vary- I've seen 15 min to 1.5 hours (before we implemented our online reservations)

- Feel free to bring line snacks + waters, umbreallas, games, beach blankets + chairs to make the line more comftrable if you are GA

FOLLOW US ON INSTA @THESOSOMARKET @INDIGOVTG @INDIGOSANTACRUZ

Event Venue

Trinity Lot, Berkeley CA, 2362 Bancroft Way, Berkeley, United States