
About this Event
The Science of Startup Success: Avoid Wasting Time & Money
Join David Bland, internationally renowned lean startup expert, author, and advisor, for a game-changing session on how to validate your business idea before wasting time and money. With 70% of startups failing due to untested assumptions, David’s evidence-based approach has helped companies like Toyota, Adobe, HP, and GE de-risk innovation and accelerate growth.
Key Takeaways:
- Avoid the Top 3 Reasons Startups Fail: Lack of customer demand, execution challenges, and weak pricing power.
- Test Before You Invest: Discover proven methods to validate your business idea with real-world evidence.
- Unlock Explosive Growth: Hear how one company 10X’d its customer base in a year—using simple, scalable tests.
- Actionable Strategies: Walk away with frameworks to de-risk your launch and maximize success.
Why Attend?
Whether you're a first-time founder, corporate innovator, or seasoned entrepreneur, this talk will give you the same strategies David teaches at Stanford, Harvard, and Yale—so you can:
- Eliminate guesswork and build what customers want
- Save months (or years) by testing ideas fast & cheap
- Turn uncertainty into confidence with data-driven decisions
Meet Our Speaker(s):

David Bland is a globally recognized expert in lean startup methodologies, business model innovation, and evidence-based entrepreneurship. As the founder of Precoil and lead author of the international bestseller Testing Business Ideas (Wiley), he has equipped over 100,000 professionals and Fortune 500 companies with practical tools to de-risk ideas, accelerate growth, and avoid costly failures.
Event Venue & Nearby Stays
Carlsen Center for Innovation and Entrepreneurship, Sacramento, CA, USA, United States
USD 0.00 to USD 10.38