About this Event
Business leaders, decision-makers, and Board Directors who are keen to leverage CRM technology for business growth.
- Understand the role of Cloud CRM in Customer Experience (CX).
- Learn how to calculate and track modern metrics like Customer Lifetime Value, Churn, and Customer Acquisition Cost.
- Gain insights into the risks and rewards of maintaining a first-party database.
- Discover how to build a compelling business case for CRM investments.
About the Talk:
Join us for a 1.5-hour seminar that aims to bridge the gap between boardroom decisions and CRM technology. This session will cover everything from CX maturity frameworks to building a business case for CRM, and even how to track the investment and results.
About the Speaker:
Robin Leonard, AICD Member and CEO of AFDigital a 12 yo Australian Salesforce Consulting Firm. Robin is a seasoned expert in Cloud CRM and Customer Experience. With a focus on ROI and Customer Lifetime Value, Robin brings a wealth of knowledge and actionable insights.
Why You Should Not Miss Out:
- Assessment & Certificate
- Networking morning tea with industry leaders.
- Exclusive insights from CRM experts.
- Opportunity to sign up for advanced ROI Strategy services.
Event Venue & Nearby Stays
Australian Institute of Company Directors, 91 King William Street, Adelaide, Australia