The ROI of CX Director Seminar: AICD Adelaide

Thu Nov 02 2023 at 09:00 am to 11:00 am

Australian Institute of Company Directors | Adelaide

The ROI of CX Director Seminar: AICD Adelaide
Learn how to measure and track the ROI of CX investments. This DIRECTOR SERIES is a Free Seminar & Networking event in AICD Adelaide.
About this Event

Target Attendees:

Business leaders, decision-makers, and Board Directors who are keen to leverage CRM technology for business growth.

Learning Outcomes:

  1. Understand the role of Cloud CRM in Customer Experience (CX).
  2. Learn how to calculate and track modern metrics like Customer Lifetime Value, Churn, and Customer Acquisition Cost.
  3. Gain insights into the risks and rewards of maintaining a first-party database.
  4. Discover how to build a compelling business case for CRM investments.

About the Talk:

Join us for a 1.5-hour seminar that aims to bridge the gap between boardroom decisions and CRM technology. This session will cover everything from CX maturity frameworks to building a business case for CRM, and even how to track the investment and results.

About the Speaker:

Robin Leonard, AICD Member and CEO of AFDigital a 12 yo Australian Salesforce Consulting Firm. Robin is a seasoned expert in Cloud CRM and Customer Experience. With a focus on ROI and Customer Lifetime Value, Robin brings a wealth of knowledge and actionable insights.

Why You Should Not Miss Out:

  • A´╗┐ssessment & Certificate
  • Networking morning tea with industry leaders.
  • Exclusive insights from CRM experts.
  • Opportunity to sign up for advanced ROI Strategy services.

Event Venue & Nearby Stays

Australian Institute of Company Directors, 91 King William Street, Adelaide, Australia


AUD 0.00

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