The Pivot Period Project - Pastries through Four Generations

The Pivot Period - 27 June 2024

By Business Owners for Business Owners.
The Pivot Period is a monthly closed door event for business owners by business owners. A cosy sharing by a selected business owner who has a wealth of experience which he/she shares about the challenges, hard knocks, pivoting moments and success. No Holds Barred during the sharing which is rarely heard. Your business journey does not have to be a lonely one when we can learn from each other how to handle our struggles and challenges with fellow business owners.
The two biggest challenges that business owners face are cashflow and staying relevant and ahead of the competition. During the last pivot period, we had kerwin, a 2nd generation business owner share how he stepped out of the “shades” of his family business to start Cleanshades.This time, Pivot Period brings a 4th generation business owner of a 100 year old business, W K Fong to share how he has made his egg tarts relevant and appealing to the 15 year olds of Gen Z.Join us as we take you back a 100 years to when Tong Heng Pastries first started

Event Venue & Nearby Stays

108 Robinson Rd, 108 Robinson Road, Singapore, Singapore