The Pepsi Challenge in Chicago

Sat Oct 04 2025 at 11:30 am to 02:30 pm UTC-05:00

Huskie Stadium | Dekalb

The Pepsi Challenge
Publisher/HostThe Pepsi Challenge
The Pepsi Challenge in Chicago
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It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.
 
Now Chicago has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.
 
Further key dates and information are as follows:
 
WHAT:                              
Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
 
WHERE & WHEN:         
NIU Homecoming Game @ Huskie Stadium (1245 Stadium Dr S DeKalb IL 60115)
·      10/4: 11:30 AM – 2:30 PM CT
Depaul University
·      10/4: 9 AM – 4 PM CT
 
HOW IT WORKS:
·      Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
·      Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
·      Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
·      Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.
 
For tour locations and dates visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram Facebook X and YouTube (@Pepsi).
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Event Venue & Nearby Stays

Huskie Stadium, 1245 Stadium Dr S, DeKalb, IL 60115, United States

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